Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators

Crano, William D., Selnow, Gary W.

ISBN 10: 0899302084 / ISBN 13: 9780899302089

Published by Praeger (edition First Edition), 1987

About this Item

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Bibliographic Details

Title: Planning, Implementing, and Evaluating ...

Publisher: Praeger (edition First Edition)

Publication Date: 1987

Binding: Hardcover

Condition: Fair

Edition: First Edition.

About this title

Synopsis:

This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is more than a book of `how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review

This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.

About the Author:

GARY W. SELNOW is Professor of Communication at San Francisco State University and the develomsr of America's Voice, a nation-wide program using television and the Internet to air the political views of American voters. He is the author or editor of six books, including Society's Impact on Television (Praeger, 1993) and High-Tech Campaigns (Praeger, 1994).