Lean vs. Agile vs. Design Thinking: What you really need to know to build high-performing digital product teams

Gothelf, Jeff

ISBN 10: 1541140036 / ISBN 13: 9781541140035

Published by Createspace Independent Pub

About this Item

Used - Very Good.

Seller Inventory # 8-Y-3-0138

Bibliographic Details

• Title: Lean vs. Agile vs. Design Thinking: What you really need to know to build high-performing digital product teams
• Publisher: Createspace Independent Pub
• Language: English
• ISBN 10: 1541140036
• ISBN 13: 9781541140035
• Binding: paperback
• Edition: 1st Edition.
• Condition: Very Good

About this title

Synopsis

As companies evolve to adopt, integrate and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams -- product management, design and software engineering -- learn a different model. This short, tactical book reconciles the perceived differences in Lean Startup, Design Thinking and Agile software development by focusing not on rituals and practices but on the values that underpin all 3 methods.

About the Author

JEFF GOTHELF is the author of Lean UX and Sense and Respond, as well as a speaker and organizational designer. Over his 20 years in technology Jeff has worked to bring a customer-centric, evidence-based approach to product strategy, design and leadership. Jeff has worked in various roles and leadership positions, most recently as co-founder of Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design. Jeff is regularly keynoting conferences, teaching workshops or working directly with client leadership teams across North America, Europe & Asia.