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Seller Inventory # 0060084731-8-1

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Bibliographic Details

Title

Blockbusters: The Five Keys to Developing GREAT New Products

Publisher

Harper Business (edition First Edition)

Publication Date

2002

Language

English

ISBN 10

0060084731

ISBN 13

9780060084738

Binding

Hardcover

Edition

First Edition.

Condition

Very Good

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About this title

Synopsis

The authors present five key product development practices that have helped companies such as Colgate and Apple create popular products for the marketplace--Vision, Teamwork, Development, Knowledge, and Management Involvement.

About the Author

Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field.

"About this title" may belong to another edition of this title.

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AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

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