Books

All the colours of Penguin's rainbow

Penguin Books was founded in 1935 by Allen Lane with the purpose of inexpensively producing high quality, but affordable, paperbacks. One of Penguin's strategies was to implement standardised designs for book covers.

Penguin used a simple colour scheme, two solid bands of colour sandwiching a band of white, as very general way of identifying the genre of the book. Green covers were generally for crime novels, cerise (or pink to some) was travel and adventure, dark blue were biographies, red for drama, purple for essays, and yellow was for miscellaneous titles that did not fit into any of the above categories. The most common and most famous colour scheme was orange for Penguin's fiction. Those iconic and instantly recognisable novels were found on every reader's bookshelf from World War II to the Swinging Sixties.

These colour-coded books were not only inexpensive to manufacture but they were a marketing masterstroke. Everyone could spot a Penguin book from 20 yards away. Even today, decades after Penguin stopped issuing those designs, the orange paperbacks stand out from the crowd in every used bookshop.

These original designs are still popular today and generate a deep feeling of nostalgia among older readers. Pick up a Penguin from the colours of the rainbow.

0:00 / 0:00
Video Companion
The Colors of Penguin

Share

Discover more beautiful books

14 September, 2022
Find beautiful decorative books to decorate your home from vintage paperbacks to complete sets, leather-bound volumes and coffee-table books.
6 Min Read
By Sandra Hindman
24 January, 2022
Books of Hours were medieval bestsellers. Sandra Hindman, an expert on medieval manuscripts, explains why these books were, and still are, so important.
8 Min Read
By Julie Oreskovich
27 August, 2021
The New Naturalist Series is an on-going series of books published by Collins that focuses on natural history. The series, famous for its dust jacket designs, began in 1945 with Butterflies by E.B. Ford and more than 100 titles have been published.
2 Min Read