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Understanding Consumer Decision Making
Published by Routledge (edition 1), 2001
ISBN 10: 080581731X ISBN 13: 9780805817317
Language: English
£ 4.07
Convert currency£ 4.46 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketPaperback. Condition: Fair. 1. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
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Understanding Consumer Decision Making : The Means-End Approach to Marketing and Advertising Strategy
Published by Taylor & Francis Group, 2001
ISBN 10: 0805817301 ISBN 13: 9780805817300
Language: English
First Edition
£ 6.07
Convert currency£ 7.18 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Understanding Consumer Decision Making : The Means-End Approach to Marketing and Advertising Strategy
Published by Taylor & Francis Group, 2001
ISBN 10: 0805817301 ISBN 13: 9780805817300
Language: English
First Edition
£ 6.07
Convert currency£ 7.18 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages.
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Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy
£ 5.74
Convert currency£ 10.17 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketPaperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.5.
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£ 9.76
Convert currency£ 7.73 shipping from Germany to United KingdomQuantity: 3 available
Add to basketCondition: Sehr gut. Zustand: Sehr gut | Seiten: 102 | Sprache: Französisch | Produktart: Bücher.
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£ 9.76
Convert currency£ 7.73 shipping from Germany to United KingdomQuantity: 1 available
Add to basketCondition: Hervorragend. Zustand: Hervorragend | Seiten: 102 | Sprache: Französisch | Produktart: Bücher.
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
£ 7.12
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Add to basketHardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.3.
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£ 16.91
Convert currency£ 7.73 shipping from Germany to United KingdomQuantity: 1 available
Add to basketCondition: Sehr gut. Zustand: Sehr gut | Seiten: 102 | Sprache: Französisch | Produktart: Bücher.
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£ 16.91
Convert currency£ 7.73 shipping from Germany to United KingdomQuantity: 1 available
Add to basketCondition: Hervorragend. Zustand: Hervorragend | Seiten: 102 | Sprache: Französisch | Produktart: Bücher.
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£ 5.71
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Add to basketCondition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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£ 5.71
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£ 5.71
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Add to basketCondition: Acceptable. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Hardcover. Condition: Très bon. Légères traces d'usure sur la couverture. Edition 2021. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 2021. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy
Published by Lawrence Erlbaum Associates, 2001
ISBN 10: 0805817301 ISBN 13: 9780805817300
Language: English
First Edition
£ 37.77
Convert currency£ 10.43 shipping from Ireland to United KingdomQuantity: 1 available
Add to basketHardcover. Condition: Near Fine. 1st Edition. Oversized hardcover, xvii + 447 pages, NOT ex-library. Weight 940g. Book is clean and bright throughout with unmarked text, free of inscriptions and stamps, firmly bound. Minor handling wear. Issued without a dust jacket. -- An exploration of consumer behaviour through the lens of the means-end approach. This book provides valuable insights into how consumers make decisions by connecting product attributes with personal values and benefits. The means-end approach offers a structured framework for understanding these connections and helps marketers create strategies that resonate with consumers' deeper motivations. With contributions from experts in the field, the book covers various aspects of consumer decision-making processes, including the importance of values in consumption, hierarchical decision models, and the integration of this approach into marketing and advertising strategies. It also discusses how this framework can be used to develop more effective advertising messages and market positioning, making it a crucial resource for marketing professionals, advertisers, and business strategists. By focusing on the psychological underpinnings of consumer choices, this volume sheds light on the implicit reasons why people choose specific products and brands. It offers tools for improving communication and understanding consumer values, thus helping brands better align their products with customer needs.
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
£ 2.61
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Add to basketCondition: Good. The book may have minor cosmetic wear (i.e. creased spine/cover, scratches, curled corners, folded pages, minor sunburn, minor water damage, minor bent). The book may have some highlights/notes/underlined pages - Accessories such as CD, codes, toys, may not be included - Safe and Secure Mailer - No Hassle Return.
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Understanding Ethical Consumer Behavior: The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers� Ethical Decision-Making Processes
Published by VDM Verlag Dr. M�ller 2008-12-23, 2008
ISBN 10: 3639094352 ISBN 13: 9783639094350
Language: English
Paperback. Condition: New.
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Understanding Ethical Consumer Behavior: The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers¿ Ethical Decision-Making Processes
Published by VDM Verlag Dr. Müller, 2008
ISBN 10: 3639094352 ISBN 13: 9783639094350
Language: English
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 63.70
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Understanding Ethical Consumer Behavior: The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers¿ Ethical Decision-Making Processes
Published by VDM Verlag Dr. Müller, 2008
ISBN 10: 3639094352 ISBN 13: 9783639094350
Language: English
£ 70.57
Convert currency£ 7.45 shipping from U.S.A. to United KingdomQuantity: Over 20 available
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£ 62.75
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Add to basketPaperback. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks.
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Understanding Consumer Decision Making : A Means-End Approach to Marketing and Advertising Strategy
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
£ 3.84
Convert currency£ 85.64 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketPaperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
Published by Taylor & Francis Inc, 2001
ISBN 10: 080581731X ISBN 13: 9780805817317
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 778.
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Understanding Consumer Decision Making
Published by Taylor & Francis Group, 2001
ISBN 10: 0805817301 ISBN 13: 9780805817300
Language: English
£ 97.14
Convert currency£ 6.70 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: New. pp. 466.
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
£ 70.65
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Add to baskethardcover. Condition: New. In shrink wrap. Looks like an interesting title!
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Understanding Consumer Decision Making
Published by Taylor & Francis Group, 2001
ISBN 10: 080581731X ISBN 13: 9780805817317
Language: English
£ 99.63
Convert currency£ 6.70 shipping from U.S.A. to United KingdomQuantity: 4 available
Add to basketCondition: New. pp. 466.
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Understanding Consumer Decision Making: A Means-End Approach to Marketing and Advertising Strategy
Published by Lawrence Erlbaum Assoc Inc, 2001
ISBN 10: 080581731X ISBN 13: 9780805817317
Language: English
Paperback. Condition: Brand New. 1st edition. 447 pages. 9.25x5.75x1.25 inches. In Stock.
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£ 96.90
Convert currency£ 14.89 shipping from U.S.A. to United KingdomQuantity: 10 available
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Understanding Consumer Decision Making
Published by Taylor & Francis Group, 2001
ISBN 10: 0805817301 ISBN 13: 9780805817300
Language: English
£ 108.08
Convert currency£ 6.91 shipping from Germany to United KingdomQuantity: 1 available
Add to basketCondition: New. pp. 466.
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Understanding Consumer Decision Making
Published by Taylor & Francis Group, 2001
ISBN 10: 080581731X ISBN 13: 9780805817317
Language: English
£ 108.61
Convert currency£ 6.91 shipping from Germany to United KingdomQuantity: 3 available
Add to basketCondition: New. pp. 466.
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Understanding Ethical Consumer Behavior: The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers¿ Ethical Decision-Making Processes
Published by VDM Verlag Dr. Müller, 2008
ISBN 10: 3639094352 ISBN 13: 9783639094350
Language: English
£ 67.50
Convert currency£ 55.85 shipping from U.S.A. to United KingdomQuantity: Over 20 available
Add to basketCondition: New.
