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Principles Direct Database Marketing by Tapp Alan (36 results)
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Principles of Direct and Database Marketing
Published by Financial Times/ Prentice Hall, 2004
ISBN 10: 0273683551 ISBN 13: 9780273683551
Language: English
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
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Principles of Direct and Database Marketing
Published by Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713027 ISBN 13: 9780273713029
Language: English
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
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Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273756507.
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273756507.
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780273756507.
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Principles of Direct and Database Marketing
Published by Financial Times/ Prentice Hall, 2004
ISBN 10: 0273683551 ISBN 13: 9780273683551
Language: English
Paperback. Condition: Very Good. ALL ITEMS ARE DISPATCHED FROM THE UK WITHIN 48 HOURS ( BOOKS ORDERED OVER THE WEEKEND DISPATCHED ON MONDAY) ALL OVERSEAS ORDERS SENT BY TRACKABLE AIR MAIL. IF YOU ARE LOCATED OUTSIDE THE UK PLEASE ASK US FOR A POSTAGE QUOTE FOR MULTI VOLUME SETS BEFORE ORDERING.
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780273756507.
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£ 4.52
Convert currency£ 3.04 shipping from Germany to United KingdomQuantity: 1 available
Add to basketCondition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Principles of Direct & Database Marketing
Published by Financial Times, London Uk, 1998
ISBN 10: 0273627171 ISBN 13: 9780273627173
Language: English
Seller: Clement Burston Books, Bowness on Windermere, United Kingdom
Seller rating 4 out of 5 stars
Trade Paperback. Condition: Very Good. former owner's name inside,362 pages.
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Principles of Direct and Database Marketing
Published by Financial Times/ Prentice Hall, 2001
ISBN 10: 0273646818 ISBN 13: 9780273646815
Language: English
Softcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Principles of Direct and Database Marketing
Published by Pearson Education Limited, 1998
ISBN 10: 0273627171 ISBN 13: 9780273627173
Language: English
Softcover. Condition: Bon. Ancien livre de bibliothèque. Livre un peu vrillé. Légères traces d'usure sur la couverture. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Book slightly twisted. Slight signs of wear on the cover. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Principles of Direct and Database Marketing
Published by Pearson Education Canada, 2008
ISBN 10: 0273713027 ISBN 13: 9780273713029
Language: English
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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£ 1.74
Convert currency£ 10.41 shipping from Germany to United KingdomQuantity: 2 available
Add to basketTaschenbuch. Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world. 435 pp. Englisch.
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![Seller image for Principles of Direct And Database Marketing [Taschenbuch] by Tapp, Alan for sale by unifachbuch e.K.](https://pictures.abebooks.com/inventory/md/md17900435692.jpg)
Principles of Direct And Database Marketing [Taschenbuch] by Tapp, Alan
Published by Financial Times Prentice Hall, 2004
ISBN 10: 0273683551 ISBN 13: 9780273683551
Language: English
£ 4.42
Convert currency£ 10.41 shipping from Germany to United KingdomQuantity: 1 available
Add to basketTaschenbuch. Condition: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world. This book is suitable for final year UG or first year PG students studying Direct Marketing courses or marketing Communications courses. 489 pp. Englisch.
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Principles of Direct and Database Marketing
Published by Pearson Education, Limited, 2005
ISBN 10: 0273683551 ISBN 13: 9780273683551
Language: English
£ 9.65
Convert currency£ 6.87 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: Very Good. 3rd. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Principles of Direct and Database Marketing
Published by Financial Times/Prentice Hall, 2000
ISBN 10: 0273646818 ISBN 13: 9780273646815
Language: English
£ 10.26
Convert currency£ 8.67 shipping from Czech Republic to United KingdomQuantity: 1 available
Add to basketSoftcover. Condition: As New. Leichte Abnutzungen. This comprehensive text covers all aspects of direct and database marketing. It is still the most focused direct marketing text, marrying academic principles with the practicalities of the commercial world.Building on the success of the first edition, each chapter follows successive elements of the marketing planning process, providing a clear framework for the book as a whole, making it eminently readable and easy to follow.Many of the pedadgogical features designed to make teaching and learning more effective have been retained from the first edition. Chapter introductions and learning objectives encourage the reader to consider the main issues presented; chapter summaries and questions consolidate the ideas introduced. Exhibits and mini-case studies appear throughout the text to reinforce taught concepts, the latter are ideal for seminar-based exercises. A fully-worked case study at the end of the text demonstrates how to answer a direct marketing case, illustrating the practice behind the theory.In addition, key changes to the second edition include: * a new chapter and associated case study covering the impact on direct marketing of the Internet and new technology* greater cov.
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£ 4.85
Convert currency£ 16.51 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketPaperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.45.
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£ 4.84
Convert currency£ 25.92 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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£ 40.22
Convert currency£ 17.35 shipping from Netherlands to United KingdomQuantity: 10 available
Add to basketCondition: New. The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?  Alan Tappâs successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.   The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.
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Principles of Direct, Database and Digital Marketing
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Principles of Direct Database & Digital Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 79.37
Convert currencyFree shipping within United KingdomQuantity: Over 20 available
Add to basketCondition: New.
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Paperback. Condition: New.
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Principles of Direct Database & Digital Marketing
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 85.45
Convert currencyFree shipping within United KingdomQuantity: Over 20 available
Add to basketCondition: New. In.
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Principles of Direct Database & Digital Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 89.71
Convert currencyFree shipping within United KingdomQuantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Principles of Direct and Database Marketing
Published by Financial Times/ Prentice Hall, 2001
ISBN 10: 0273646818 ISBN 13: 9780273646815
Language: English
Paperback. Condition: Fair. Principles of Direct and Database Marketing This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied.
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Principles of Direct, Database and Digital Marketing
Published by Pearson Education Limited, 2014
ISBN 10: 0273756508 ISBN 13: 9780273756507
Language: English
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
£ 99.46
Convert currency£ 2.60 shipping from Ireland to United KingdomQuantity: Over 20 available
Add to basketCondition: New. Num Pages: 576 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 189 x 242 x 30. Weight in Grams: 950. . 2014. 5th Edition. Paperback. . . . .
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Paperback. Condition: Brand New. 5th edition. 557 pages. 9.65x7.44x1.10 inches. In Stock.
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£ 99.08
Convert currency£ 12.14 shipping from Germany to United KingdomQuantity: 2 available
Add to basketTaschenbuch. Condition: Neu. Neuware - The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact What role do information and databases have to play in this system And why do some non-digital means of direct marketing still remain so powerful Alan Tapp's successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.
