Hidden Persuaders by Packard Vance, First Edition (12 results)

Soft cover. Condition: Very Good. No Jacket. 1st Edition. 1960 Penguin Paperback 1st Edition 1st Impression. Very good clean tight binding with wonderful cover design as shown.

Hardcover. Condition: Good. Dust Jacket Condition: Good. 1st Edition. First Edition with no later printings listed. NOT a library discard; privately owned hardback book with dust jacket. The jacket is NOT price-clipped ($4.00) but only rates "Good" with some chips/tears/folds. There is a 1/2" color lift on the back cover which effects a couple of letters on the left side of the description. I've added a fresh mylar cover to preserve the condition. The GOOD PLUS book is a green cloth with gilt lettering and has light wear to corners and spine ends. The front endpapers are quite age-toned and have an owner name in pencil. The rest of the book is quite clean with no page tears.

Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. First Edition. First UK edition. Publication of 275 pages. The dust jacket is a little shelf rubbed. The boards are in good condition. Internally the pages are clean and complete. Tightly bound and presented in cellophane. The binding is excellent. GK. Our orders are shipped using tracked courier delivery services.

Hardcover. Condition: Very Good. Dust Jacket Condition: Poor. 1st Edition. 275 pages. Publisher's green cloth-covered boards fresh, minor wear to corners, bumping to head and foot of spine; contents age-toned but unmarked and attractive. "Copyright 1957" on verso title page, with no mention of subsequent printings. (Despite McKay's 1947 statement "There isn't any way you could identify the first editions of our books" [Zempel, 1984, p. 123], practice by 1957 seems to have changed [possibly owing to the purchase of McKay by two executives from Putnam in 1950], and subsequent printings are noted on the copyright page of later issues of this work). The unclipped dust jacket is in poor condition. It is rubbed and edgeworn, with a 1 1/2 inch tear at head of spine and a 2 1/2 inch tear at foot. 400 grams.

hardcover. first edition. 8vo 276pp. Vance Packard's classic book about media manipulation exploring advertisers' use of consumer motivational research, subliminal tactics and depth psychology to create desire for products. Rare first edition (1957, no further printing dates listed on copyright page) of this work that sold more than a million copies. #00050. Book VG: bright orange cloth with gilt lettering on spine, underlining in text for first 70pp., clean thereafter. DJ G: some scuffing and chipping at bottom of spine including small closed tear, slight fading on spine, not price clipped ($4.00).

Green cloth, gilt spine title. Condition: Near Fine. 1st Edition. First edition of this groundbreaking expose of the manipulative psychological techniques employed by the advertising industry. "An introduction to the brave new world of of symbol manipulation and motivational research". weight: 0.9 lb. Near fine in a very good dust jacket with some short closed tears and chipping. $4.00 price on the dust jacket flap. 21x14 cm. viii, 275 pp.

Hardcover. Condition: Very Good+. Dust Jacket Condition: Good+. First Edition; First Printing. Red cloth cover has light scuffs and discoloration but bright and in very good+ condition. Boards and spine are straight. Binding is tight. Former owner's bookplate affixed to front paste down. Pages are lightly toned but clean and pristine. Dust jacket has multiple small tears and chips along top and bottom edge but clean, bright, and in good+ condition. Publisher's price of $4.00 on DJ flap. DJ protected by a brand new, clear, acid-free mylar cover. We add mylar covers to all books with DJs to preserve the DJs and add luster to magnify their beauty. (If pictured, shown without the mylar cover for an accurate representation of dust jacket. ).

Hardcover. Condition: Near Fine. Dust Jacket Condition: Good. 1st Edition. Hardcover in Near-Fine condition in a Good+ dust jacket, 8vo, pages: viii,275. Green cloth with spine titles in gold, index. Spine ends very lightly worn, some transfer to end-papers, dust jacket edge-worn, few small spots to lower front panel of dj, not price clipped ($4.00), no subsequent printings stated. Bookseller accession no.: 19272. Very nice copy. From Mark Greif: The Hidden Persuaders" is "the original inoculation against manipulation, and every once in a while ? perhaps especially in this political season ? one needs to go back for a booster.".

Hardcover. First Edition; First Printing. Very Good in a Very Good dust jacket. Light toning on front/rear pastedowns. Light staining on bottom text block edge. Chipping at spine crown. 1/2 inch open tear at top of front flap fold.

Hardcover. First Edition; Eighth Printing. Near Fine in a Very Good+ dust jacket. Light rubbing along panel edges.

First edition. A fascinating guide to the dawn of the Age of Manipulation, when motivational researchers were learning all sorts of things about people's subconscious urges, fears, frustrations, and wish fulfillments, and the Mad Men employed this information to engineer consumers' consent to buy like never before. Near fine in a very good dust jacket. Bound in dark green cloth over boards with gilt-stamped spine. Jacket has a few short edge tears and shallow rubbed wrinkles. Spine somewhat sun-faded. Full cloth. Octavo. viii, 275 pages.

First Edition. THE HIDDEN PERSUADERS, David McKay, 1957, first edition, very fine (the covers snap back) in fine dust-wrapper. An introduction to the New World of Symbol Manipulation and motivational Research. Sales and marketing revealed. A key book in the world of advertizing.