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Fandom Analytics Creating Harnessing by Lewis Michael (10 results)
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Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion (Business Guides on the Go)
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good.
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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion (Business Guides on the Go)
Seller: Friends of Pima County Public Library, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Hardcover. Ex Library with usual markings, stamps and/or stickers. Good condition. Slight bumping to hardcover corners. Clean pages and tight binding. Until further notice, USPS Priority Mail only reliable option for Hawaii. Proceeds benefit the Pima County Public Library system, which serves Tucson and southern Arizona.
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hardcover. Condition: VeryGood. A copy that may have been read, very minimal wear and tear. May have a remainder mark.
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Condition: New. 2024th edition NO-PA16APR2015-KAP.
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Fandom Analytics : Creating and Harnessing Consumer and Cultural Passion
Language: English
Published by Springer Nature Switzerland, Springer International Publishing, 2024
ISBN 10: 3031659244 ISBN 13: 9783031659249
Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - The success of modern sports, entertainment, political, and other cultural categories is driven by organizations' ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom's structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.
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Condition: New. Print on Demand.
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Condition: New. PRINT ON DEMAND.
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Buch. Condition: Neu. Fandom Analytics | Creating and Harnessing Consumer and Cultural Passion | Michael Lewis | Buch | xiv | Englisch | 2024 | Springer | EAN 9783031659249 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.
