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Database Marketing Analyzing Managing by Blattberg Robert (19 results)
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing, 18)
Seller: Goodwill Southern California, Los Angeles, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: good.
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing, 18)
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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Hardcover. Condition: As New. BRAND NEW hardcover, minimal shelf/handling wear. Book.
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paperback. Condition: Good.
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Condition: New.
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Paperback. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks.
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Condition: As New. Unread book in perfect condition.
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing, 18)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In.
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Database Marketing : Analyzing and Managing Customers
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Database Marketing : Analyzing and Managing Customers
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Paperback. Condition: Brand New. 1st edition. 872 pages. 9.20x6.10x1.70 inches. In Stock.
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Paperback. Condition: Like New. Like New. book.
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Taschenbuch. Condition: Neu. Database Marketing | Analyzing and Managing Customers | Robert C. Blattberg (u. a.) | Taschenbuch | xxiv | Englisch | 2008 | Springer US | EAN 9780387725789 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Database Marketing : Analyzing and Managing Customers
Language: English
Published by Springer New York, Springer New York, 2008
ISBN 10: 0387725784 ISBN 13: 9780387725789
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.'This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics.' (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)'A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years.' (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)'The title tells a lot about the book's approach-though the cover reads, 'database,' the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story - in case after case - which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization.' (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)'In this tour de force of carefulscholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject.' (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University).
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Hardcover. Condition: Brand New. 1st edition. 871 pages. 9.25x6.50x1.50 inches. In Stock.
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Paperback. Condition: Brand New. 1st edition. 872 pages. 9.20x6.10x1.70 inches. In Stock. This item is printed on demand.
