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Consumer Value Framework Analysis (28 results)
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.82.
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
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Add to basketCondition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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£ 7.75
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Add to basketCondition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0415191939.
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Add to basketCondition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0415191939.
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£ 8.35
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Add to basketCondition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0415191939.
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Hardcover. Condition: Fine. 8vo. 224 pp. Routledge Interpretive Market Research Series. We specialize in fine books in collectible condition. Orders are professionally packaged and shipped promptly. W13.
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Consumer Value: A Framework for Analysis and Research
Published by Taylor & Francis Ltd, 1998
ISBN 10: 0415191939 ISBN 13: 9780415191937
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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£ 70.08
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Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 361.
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Consumer Value : A Framework for Analysis and Research
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Consumer Value: A Framework for Analysis and Research (Interpretive Market Research)
Published by Routledge 1998-03-12, 1998
ISBN 10: 0415191939 ISBN 13: 9780415191937
Language: English
£ 67.60
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Consumer Value : A Framework for Analysis and Research
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
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£ 97.95
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Add to basketPaperback. Condition: Brand New. 1st edition. 203 pages. 9.50x6.00x0.75 inches. In Stock.
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Consumer Value: A Framework for Analysis and Research (Interpretive Market Research)
Published by Routledge 1998-12-03, 1998
ISBN 10: 0415191920 ISBN 13: 9780415191920
Language: English
£ 155.83
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Consumer Value : A Framework for Analysis and Research
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Consumer Value : A Framework for Analysis and Research
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
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£ 335.08
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Add to basketHardcover. Condition: Brand New. 1st edition. 203 pages. 9.50x6.25x0.50 inches. In Stock.
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£ 72.38
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Add to basketPaperback. Condition: Brand New. 1st edition. 203 pages. 9.50x6.00x0.75 inches. In Stock. This item is printed on demand.
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Consumer Value: A Framework for Analysis and Research
Published by Taylor & Francis Ltd, 1998
ISBN 10: 0415191939 ISBN 13: 9780415191937
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
£ 73.26
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£ 222.98
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Add to basketHardcover. Condition: Brand New. 1st edition. 203 pages. 9.50x6.25x0.50 inches. In Stock. This item is printed on demand.
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£ 242.22
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Add to basketBuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As shoppers, what factors influence our decision to purchase an object or service Why do we chose one product over another How do we attribute value as part of the shopping experience The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour.This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality.Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
