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Condition: Good. some staining and scratching to the cover but does not affect the content.

Condition: New.

Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.95.

Condition: Very Good. Small knock to top of spine.

Condition: New. pp. 448.

Condition: Used. pp. 454.

Condition: New.

Condition: New. pp. 420.

Condition: New. pp. 458.

Condition: New. pp. 520.

Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.

Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.

Contents 1 Introduction 2 Modes of Controller Operation 3 Effects of Control Actions on Processes 4 Tuning of Controllers 5 Implementation of Control Actions 6 Final Control Elements 7 Process Control System Configurations Index This book has been prepared keeping in view the abstractness of this science Process control and for better understanding of this subject for practicing engineers teachers and students of Instrumentation Electrical and Electronics disciplines The major topics of process control have been explained with greater lucidity by taking appropriate illustrative examples and more number of solved problems wherever required for easier comprehension and quick assimilation of the subject Also the subject matter has been carefully prepared to cater to the needs of multi disciplined engineering students where process control systems are an integral part of their curriculum It explains the concepts of process control instrumentation with a touch of practicality supported by related mathematical background to make the reading journey interestingly instructive 248 pp.

Contents Preface 1 Introduction 2 Retail Operating Plan 3 Locating New Customers 4 Retail Brand Management 5 Strategic Human Resource Management in Retail 6 Retail Specifics 7 External Business Environment 8 Motivating Retail ? Critical Success Factors 9 Merchandising and Inventory Planning for Retail 10 Retail Pricing Strategies 11 Retail Economics Worldwide and Competitive Advantage on e-Retailing 12 Purchase Stores Inventory and Logistics in Retail Management 13 Strategies for Retail Advertising Promotion and PR 14 Marketing Research 15 Consumer Behaviour and Market Segmentation 16 Comprehensive Retail Strategy IndexRetail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success The book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety Competition gives the benefit of large product range brands and competitive prices to the buyers Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations Retail operations starting from vendor and retailer selections through which the business gets its full impact when the customer gets the productbrand he wants where he wants and when he wants Virtual determinants of retail success have been thoroughly covered in the book besides the regular retail business areas The book describe retail entrepreneurs selection of dealers their motivation for selling their products in preference to competitive brands Sales calls made on retailers by the principles including call objective call planning call closure and feedback are highlighted for the benefit of the readers 478 pp.

Contents 1 Cross Border Mergers and Takeovers A Recent Trend 2 Introduction to Mergers and Acquisitions 3 Genesis of Mergers and Acquisitions 4 Business Valuation 5 Companies Act and SEBI Takeover Code 6 Legal Procedures for Mergers and Acquisitions 7 Due Diligence 8 Merger Management 9 Strategies for Creating Value Through M and A 10 Merger and Acquisitions Why They Fail and How to Make these Successful 11 Cases in Mergers and Acquisitions References Index This book is an honest attempt to capture the entire spectrum of M A activity and share the contours of the implementation process From valuation to integration the book is sure to help managers think through what such a strategic move would mean to the organisation The book attempts to provide working knowledge and skill of underlying concepts contractual obligations tax impact and legal background of M A Precisely the book is written to show business managers and financial executives which kind of corporate restructuring can be worked out in the organisation and how best to analyse design and implement M A deals The book can be classified into four basic frameworks The first three chapters may be clubbed into the conceptual framework where conceptual issues and economic consequences of M A are discussed in detail Critical issues like valuation and due diligence which forms an integral part of any M A are examined with great care to emphasise the framework for pre merger issues The legal framework borders on areas like regulatory issues tax impact cross border legal complications transfer pricing and deal structuring It is worth mentioning that the structuring of the deals has changed a lot in the recent years under the weight of hundreds of legal precedents accounting rules and regulatory impositions The last framework encompasses strategic issues of merger management leading to creation of value to the organisation Attempt has also been made to find out why mergers fail and how to make them successful To have a logical conclusion towards the end great corporate cases have been presented with high level of clarity and openness to reinforce the learning in earlier chapters In fact the cases are the USP of the book 272 pp.

Condition: NEW.

pbk. Contents Preface Syllabus Unit I Basic Metals And Alloys Properties And Applications 1 Properties of Materials 2 Ferrous Materials and Non-Ferrous Metals and Alloys Unit II Introduction Of Metal Forming Casting Process And Its Applications 3 Basic Metal Forming Processes 4 Casting and its Applications Unit III Introduction Of Machining and Welding And Its Applications 5 Introduction to Machining 6 Welding Unit IV Miscellaneous Topics 7 Manufacturing 8 Non-Metallic Materials 9 Miscellaneous Processes Bibliography Question Paper IndexManufacturing Processes is meant for the students of BTech in all branches of engineering namely Mechanical Electronics Computer Information Technology Electrical and Civil This book aims to fullfil specific need Effective from 2008-09 sessions UPTU has introduced the subject of manufacturing processes for first year engineering students of all streams This book has been framed to cover the entire course material in well-defined manner with the recommended contact hours of LTP to cover the syllabus of EME-101 EME-201 of UP Technical University As per the syllabus of UPTU the book has been written from unit-I to unit -IV In all there are nine chapters in this book with review questions in the end of each chapter along with objective type questions with answers This has been done since in the university paper the 1st question consisting of 10 parts is compulsory In order to make the book more useful the text has been kept simple and concise the main stress is providing conceptual understanding of various topics of the book Salient FeaturesThe book is strictly according to syllabus of UPTU effective from 2008-09 of manufacturing processesObjective questions of various examining bodies from part of each chapter to meet the need of UPTU examinationProblems from various examinations and university papers have been used in review questionsLine diagrams have been used to explain the fundamentals and working of machines 268 pp.

pbk. Contents Foreword Preface 1 Basics of Computer Networks 2 Signals and the Physical Layer 3 The Data Link Layer 4 The Medium Access Sub-Layer 5 The Network Layer 6 Congestion Control Algorithms and Internetworking 7 The Transport Layer 8 The Upper OSI Layers References IndexThe main goal of bringing out this book is to make available to the students a book that contains the subject matter that they need to know All the concepts are explained in a simple and lucid style and in a compact way This book begins with an introduction to computer networks and then necessary aspects of signals area presented Then all the layers of the OSI and TCP reference models are well explained in depth with necessary diagrams Salient features Sections are divided thoughtfully keeping the interest and aptitude of the students Each chapter ends with a set of questions for students to answer Examinations Question papers are also included in the end of the book 254 pp.

pbk. Contents Preface I Modern Physics 1 Black-Body Radiation 2 Photoelectric Effect and Compton Effect 3 Wave Particle Dualism II Quantum Mechanics 4 Quantum Mechanics III Electron Conductivity in Metals 5 Electron Theory of Metals IV Dielectric and Magnetic Properties of Materials 6 Dielectric Properties 7 Magnetic Properties V Lasers 8 Lasers and Holography VI Optical Fibers and Superconductivity 9 Superconductivity 10 Fibre Optics VII Crystal Structure 11 Crystal Structure 12 Planes in Crystals 13 Diffraction in Crystals  VIII Material Science 14 Nanomaterials 15 Ultrasonics IndexThe present book is designed for the first year engineering students The salient features of the book are It covers all the topics of the syllabus The different concepts and propositions are developed in terms of simple physical phenomenon supplemented with theoretical derivations in a concise and explanatory manner A set of solved examples are given at the end of each chapter At the end of each chapter a set of review questions numerical questions and multiple choice questions have been given  In the end of the book Laboratory Experiments are included These will guide the students for doing practicals to learn the principles rules and laws which are very useful in their future engineering studies 504 pp.

pbk. Contents Foreword Preface 1 Differential Calculus-1 2 Differential Calculus- 2 3 Differential Calculus-3 4 Vector Calculus 5 Integral Calculus 6 Differential Equations 7 Linear Algebra -1 8 Linear Algebra -2 Model Question PaperEngineering Mathematics-I is a comprehensive text for the students of Engineering and Technology This book provides an exhaustive understanding subject like mathematics understanding of the mathematical language has been made easier with the help of numerous review questions and graded exercises The topics included are Differential Calculus with Partial Differentiations Integral Calculus Vector Calculus and Linear Algebra including Transformations Salient Features Each topic is treated in a systematic and logical manner In each unit variety of problems are solved Each unit has a separate question bank with multiple choice problems Several worked out examples are drawn from various examination papers of reputed universities 406 pp.

Condition: New.

Contents Introduction 1 History of Tourism 2 Tourism Types and Motivations 3 Significance of Tourism 4 Tourism Marketing 5 Dimensions of the Hotel Industry and Globalization 6 Transport in Tourism 7 Tourism Products Advertising and Promotion 8 Different Countries and Organizations in Tourism 9 Ecotourism 10 Tourism Policy and Planning 11 Information Technology in Tourism Glossary Appendices References Index There will always be tourists In spite of terrorist attacks which have had a decimating effect on the whole Tourism Industry throughout the world Mankind has an uncanny knack of bouncing back To make a new world for the 21st century we need to develop Ecotourism on a much larger scale and educate the public to get back to the beauty of nature and preserve what is left of the ecology in the environment This book will help the students research scholars and teachers in providing the latest information on the tourism industry It sets out in detail all of the aspects of the different types of tourist details of destinations and means of transport Above all we must respect the laws and cultures of other countries throughout ecotourism we have a chance to renew and beautify the world 222 pp.

Condition: New.

Contents Introduction The roadblock I The direction 1 Dream The timeless power of vision 3 The confluence of heart and mind 4 Create your vision statement II The foundation 5 Believe 6 Make peace with disapproval 7 Discover your passion III The skills 8 The source of your motivation 9 Develop your capacity for risk 10 Design an action plan 11 Discipline cultivate the actionary within The player and the spectatorFrom the Foreword The Full Alignment is an essential book for CEOs middle managers entrepreneurs rising stars self-starters and other who want to embrace change and create and achieve more compelling goals in their work of life Within the following pages are the keys to personal mastery that lay the foundation for high-performance companies and organizations 276 pp.

Contents Preface 1 Introduction and laser principles 2 Laser characteristic and applications 3 Laser applications I overview 4 Laser applications II 5 Optoelectronic components 6 Fibre optics communications 7 Fibre characteristics manufacture and applications I 8 Optical information technology 9 Fibre optic sensors 10 Conclusions future prospects Appendices Bibliography Index The text covers basic principles of lasers types of lasers and their characteristics laser applications in engineering and medicine Further the book includes extensive coverage of optoelectronic devices fibre optic communication and fibre optic sensors The book includes many solved problems throughout the text to support the theoretical concepts and help in understanding of underlying principles Review questions have been included at the end of each chapter to practise and self study 334 pp.

Paperback. Condition: Like New. Like New. book.

Paperback. Condition: Like New. Like New. book.

Paperback. Condition: New. New. book.

Hardcover. Condition: As New. Dust Jacket Condition: As New. 1st Edition. Contents: Foreword. Preface. 1. Dissecting Oxygenic Photosynthesis: The Evolution of the "Z"- Scheme for Thylakoid Reactions/Govindjee and Lars Olof Bjorn. 2. Molecular Architecture of Photosynthetic apparatus/Jayashree K. Sainis, Rachna Agarwal and Michael Melzer. 3. State Shifts in Photosynthetic Organisms: Tracking Traits and Techniques/Prasanna Mohanty, N. Sreedhar, Sujata Mishra and Subramanyam Rajagopal. 4. Dissipation of Excess absorbed Energy by the Photosynthetic Apparatus of Cyanobacteria/N.V. Karapetyan, V.V. Shubin, I.V. Terekhova and M.G. Rakhimberdieva. 5. The Functional Sites of Electron Transfer Co-factors in Photosystem II Studied by Pulsed EPR/Asako Kawamori and Hiroyuki Mino. 6. Delayed fluorescence of chlorophyll d and chlorophyll a, emission/excitation spectra and activation energy in photosystem II of acaryochloris marina and synechocytis sp. PCC 6803/Yoshimasa Fukushima and Shigeru Itoh. 7. Delayed Fluorescence in a Millisecond range A Probe for the Donor Side-induced Photoinhibition in Photosystem II/Ralphreed A. Gasanov, Samira A. Aliyeva and Fikret Mamedov. 8. Redox-control of Leaf variegation and Chloroplast Biogenesis in Arabidopsis thaliana/Dominic Rossao, Rainer Bode, Wenze Li, M. Krol, Steven R. Rodermel, Denis P. Maxwell and Norman P.A. Huner. 9. Transcriptional Response to low Oxygen conditions in Synechocystis sp strain PCC 6803 includes induction of a Gene Cluster containing psb A and patC2/Tina C. Summerfield, Jorg Toepel and Louis A. Sherman. 10. Mutants of Chlorophyllase Oxygenase/Sujata R. Mishra, Young Jae Eu, Krishna Nath, Altanzaya Tovu, Ismayil S. Zulfugarov and Choon Hwan Lee. 11. A Comprehensive Study of the Effects of Nitrite Anion on Photosynthetic Electron Transport Chain/Anjana Jajoo and Sudhakar Bharti. 12. Mitochondrial Oxidative Metabolism Optimize Photosynthetic carbon Assimilation through Redox and Rox linked metabolite shuttles/K. Padmasree and Ch. Dinakar. 13. Leaf Senescence and Abiotic Stresses share chloroplast degradation ROS involvement and transcription factors/Renu Khanna-chopra and S. Srivalli. This book contains selected overviews on several important aspects of photosynthesis and provides both tutorial content and critical insight into the future of photosynthesis research. Photosynthesis has been a challenging scientific topic since it deals with the process by which a wide range of organisms from bacteria to higher plants convert solar energy to chemical energy for producing food, fibre and fuel out of small molecules of carbon dioxide and water. Deeper and greater understanding of this process holds a promise for a more sustainable Earth with enjoyable pollution-free environment with new technologies for food and cleaner energy for a peaceful and progressive society. Thus, there have been global efforts to mimic the photosynthetic process to meet the needs of the future world. This book having 19 chapters, gives glimpses of recent progress and future projections on photosynthesis, a process that feeds all living organisms and sustains the globe honours Professor Govindjee, Emeritus Professor of Biophysics Biochemistry & Plant Biology at the University of Illinios, USA. He is an outstanding researcher & teacher of photosynthesis and a global leader for stimulating photosynthesis research throughout the world. This book is useful for researcher/faculty and students as reference/text for courses in plant biology, environmental biology and agriculture.

Hardbound. Condition: As New. New. Contents Preface. I. Introduction to cell biology 1. Organization of animal cells and special properties. 2. Proliferation and death of animal cells molecular mechanism. 3. Sources of animal cells and establishing primary culture. II. Basic cell culture technology 4. Preservation and control of cell lines. 5. Design of cell culture media. 6. Good manufacturing practices aseptic techniques and cell culture equipment. 7. Environmental factors and cell culture methods. 8. Separation of viable cells. 9. Quantitative analysis. III. Therapeutic proteins and bio engineering aspects 10. Stable gene expression in Mammalian cells and monoclonal antibody. 11. Large scale animal cell culture for the production of therapeutics. 12. Scaling up studies in animal cell culture bioreactors. IV. Advanced cell culture technology 13. Embryonic and adult stem cells. 14. Cloning and gene therapy. 15. Regenerative medicine. 16. Present trend and future perspective. Glossary. Index. Animal cell technology has made tremendous progress in human healthcare. With the advent of recombinant DNA and hybridization technology it is now possible to manufacture many complex therapeutic proteins using animal cells which otherwise could not be produced or isolated from natural sources. Another form of products where cells are directly involved is regenerative medicine and tissue engineering. Hence the future of healthcare relies on the progress on these new endeavors of animal cell technology. Broadly divided into four sections and sixteen chapters this book is meant for the diverse background of students starting from the basic biology to the bioengineering discipline. Since animal cell technology commands proper understanding of cell biology DNA Technology immunology and bioengineering the goal of this book is to amalgamate knowledge from these fields and pass on to the readers who intend to start professional career in academic or in industrial research. An animal cell is a unique factory where thousands of genes are encoded and transcribed products are translated and finally processed to biologically active molecules. It is therefore important to understand inside of a cell how cellular functions are coordinated limitation of cells reasons for proliferation and cellular death. The very first section of the book deals with the basic biological aspects to understand cell and how it functions. The second section offers basic cell culture technology among the readers. This section covers preservation of animal cells cell culture medium culture environment good manufacturing practices and equipment quantitative analysis etc. In the third section recombinant therapeutic proteins large scale cell culture and scale up processes are discussed. The fourth section provides glimpses of the advanced studies where therapeutic applications of cells and tissues have been discussed. Embryonic and somatic stem cells cloning tissue engineering are the main subjects of this section. Finally in the concluding section the future perspective of animal cell culture technology has been discussed. 366 pp.