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ISBN 10: 8120090004 ISBN 13: 9788120090002
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Published by Springer, 2007
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Published by Springer US, Springer New York, 2007
ISBN 10: 0387342141 ISBN 13: 9780387342146
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Add to basketTaschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Managing in the Information Economy: Current Research Issues presents the recent research directions that address the issue of management in this economy. The contributors include leading researchers with interests in a diverse set of topics. While the volume cannot give a complete and comprehensive picture, it can provide introductions to important areas, and point to some important topics for future research. Therefore the book begins with perspectives at the level of the economy as a whole and then progressively addresses industrial structure, sectors, functions (e-commerce) and business practices. Introductions to the main sections and the papers in each section are provided. The volume is organized around six sections: The Information Economy; Structure and the Organization of the Information Economy; Marketing and Ecommerce; Emerging Issues in the Information Economy; Operations in the Information Economy; and Empirical Studies of Business Practices. Please see the Table of Contents and Editor's Introduction for further details.
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Published by Springer US, Springer New York Jun 2007, 2007
ISBN 10: 0387342141 ISBN 13: 9780387342146
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Add to basketTaschenbuch. Condition: Neu. Neuware -Managing in the Information Economy: Current Research Issues presents the recent research directions that address the issue of management in this economy. The contributors include leading researchers with interests in a diverse set of topics. While the volume cannot give a complete and comprehensive picture, it can provide introductions to important areas, and point to some important topics for future research. Therefore the book begins with perspectives at the level of the economy as a whole and then progressively addresses industrial structure, sectors, functions (e-commerce) and business practices. Introductions to the main sections and the papers in each section are provided. The volume is organized around six sections: The Information Economy; Structure and the Organization of the Information Economy; Marketing and Ecommerce; Emerging Issues in the Information Economy; Operations in the Information Economy; and Empirical Studies of Business Practices. Please see the Table of Contents and Editor's Introduction for further details.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 484 pp. Englisch.
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