Condition: New. pp. 220.
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Condition: New.
Published by SAGE Publications Pvt. Ltd, 2022
ISBN 10: 9354793533 ISBN 13: 9789354793530
Language: English
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New.
Published by Atlantic Publishers & Distributors (P) Ltd., 2025
ISBN 10: 8126911646 ISBN 13: 9788126911646
Language: English
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New.
Published by Atlantic Publishers and Distributors (P) LTD, 2023
ISBN 10: 8126935995 ISBN 13: 9788126935994
Language: English
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. 270.
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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Seller: Books in my Basket, New Delhi, India
Soft cover. Condition: New. ISBN:9788126940233,316pp.
ISBN 10: 8126940247 ISBN 13: 9788126940240
Seller: Basi6 International, Irving, TX, U.S.A.
Condition: Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Published by Penguin Business, 2023
Seller: Vedams eBooks (P) Ltd, New Delhi, India
Soft cover. Condition: New. The news is a public good and needs to be handled with care and integrity. Even though lies and misinformation campaigns have been around for years―maybe since the dawn of journalism―the rate at which fake news is being spread these days is both alarming and preposterous. Almost every institution―public or private―uses fake news to further its own agenda. Governments and corporate houses spread fake news either through their own agencies or by influencing the popular media. In the business sector, fake news manifests itself in the form of exaggerated company returns and false data. This book analyses the impact of fake news both on products and personalities. Foregrounded in rigorous research, it examines how fake news is used by companies, political parties, and leaders to create, amplify, and even tarnish a brand's image and equity. It emphasizes how the customers' perception of a brand impacts and influences its reputation, and acts as a decisive force in them gaining or losing competitive advantages. Elucidating how brands can interact both directly and indirectly with fake news, it brings to the readers' notice how sometimes brands are the victims of fake news and other times, the purveyors.
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller: Open Books, Chicago, IL, U.S.A.
hardcover. Condition: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
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Published by Springer, Palgrave Macmillan, 2025
ISBN 10: 9819909864 ISBN 13: 9789819909865
Language: English
Seller: AHA-BUCH GmbH, Einbeck, Germany
£ 101.14
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Add to basketTaschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering.
Published by Audible Studios on Brilliance audio, 2019
ISBN 10: 1799720004 ISBN 13: 9781799720003
Language: English
Seller: Buchpark, Trebbin, Germany
£ 10.65
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Add to basketCondition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher.