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Condition: New.
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Troll Proof Branding in the Age of Doppelgangers
Published by SAGE Publications Pvt. Ltd, 2022
ISBN 10: 9354793533 ISBN 13: 9789354793530
Language: English
Condition: New.
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£ 4.83
Convert currency£ 6.10 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketPaperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.9.
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Troll Proof Branding in the Age of Doppelgangers
Published by Atlantic Publishers and Distributors (P) LTD, 2023
ISBN 10: 8126935995 ISBN 13: 9788126935994
Language: English
Condition: New. pp. 270.
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Branding in the Digital Age: A Comprehensive Guide for Building and Managing Brands Online
Published by Atlantic Publishers & Distributors (P) Ltd., 2025
ISBN 10: 8126911646 ISBN 13: 9788126911646
Language: English
Condition: New.
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How I Topped Boards and You Can Too!
Published by Rupa Publications India, 2019
ISBN 10: 9353333334 ISBN 13: 9789353333331
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 14.09
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Add to basketCondition: New.
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Condition: Used.
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£ 9.39
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Add to basketSoft cover. Condition: New. ISBN:9788126940233,316pp.
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How I Topped the Boards and You Can Too!
Published by Audible Studios on Brilliance audio, 2019
ISBN 10: 1799720004 ISBN 13: 9781799720003
Language: English
£ 10.52
Convert currency£ 7.61 shipping from Germany to United KingdomQuantity: 2 available
Add to basketCondition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher.
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£ 14.11
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Add to basketHardcover. Condition: New. ISBN:9788126940240,316pp.
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£ 4.99
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Add to basketSoft cover. Condition: New. The news is a public good and needs to be handled with care and integrity. Even though lies and misinformation campaigns have been around for years―maybe since the dawn of journalism―the rate at which fake news is being spread these days is both alarming and preposterous. Almost every institution―public or private―uses fake news to further its own agenda. Governments and corporate houses spread fake news either through their own agencies or by influencing the popular media. In the business sector, fake news manifests itself in the form of exaggerated company returns and false data. This book analyses the impact of fake news both on products and personalities. Foregrounded in rigorous research, it examines how fake news is used by companies, political parties, and leaders to create, amplify, and even tarnish a brand's image and equity. It emphasizes how the customers' perception of a brand impacts and influences its reputation, and acts as a decisive force in them gaining or losing competitive advantages. Elucidating how brands can interact both directly and indirectly with fake news, it brings to the readers' notice how sometimes brands are the victims of fake news and other times, the purveyors.
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£ 61.42
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Add to baskethardcover. Condition: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
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