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Consumer Behaviour: Applications in Marketing
Language: English
Published by SAGE Publications Ltd (edition 3), 2017
ISBN 10: 1473919509 ISBN 13: 9781473919501
Paperback. Condition: Good. 3. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.
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Consumer Behaviour: Applications in Marketing
Language: English
Published by Sage Publications Ltd, 2017
ISBN 10: 1473919509 ISBN 13: 9781473919501
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Consumer Behaviour : Applications in Marketing
Language: English
Published by SAGE Publications, Limited, 2016
ISBN 10: 1473919509 ISBN 13: 9781473919501
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Consumer Behaviour: Applications in Marketing
Language: English
Published by SAGE Publications Ltd, 2016
ISBN 10: 1473919509 ISBN 13: 9781473919501
paperback. Condition: Acceptable. Please see the condition note after this for details, if this is missing please consider Acceptable to mean poor quality that could include major staining, water damage, writing, missing dustjacket, etc etc. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.
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Consumer Behaviour: Applications in Marketing
Language: English
Published by SAGE Publications Ltd (edition Fourth), 2021
ISBN 10: 152973083X ISBN 13: 9781529730838
Paperback. Condition: Good. Fourth. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.
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Condition: As New. Unread book in perfect condition.
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Brands and Consumers
Book 33 of 37: State of the Art in Business ResearchLanguage: English
Published by Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032443308 ISBN 13: 9781032443300
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
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Brands and Consumers
Book 33 of 37: State of the Art in Business ResearchSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Condition: New. pages cm.
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Brands and Consumers (Paperback)
Book 33 of 37: State of the Art in Business ResearchLanguage: English
Published by Taylor & Francis Ltd, London, 2024
ISBN 10: 1032443308 ISBN 13: 9781032443300
Paperback. Condition: new. Paperback. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline. Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Condition: As New. Unread book in perfect condition.
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Brand Management
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm and Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides.This is an indispensable textbook for undergraduate and postgraduate students of brand management.
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Brand Management: Principles and Applications for Effective Branding (Paperback or Softback)
Language: English
Published by Kogan Page 5/28/2024, 2024
ISBN 10: 1398611581 ISBN 13: 9781398611580
Paperback or Softback. Condition: New. Brand Management: Principles and Applications for Effective Branding. Book.
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Brand Management
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Consumer Behaviour: Applications in Marketing
Language: English
Published by SAGE Publications Ltd (edition Fourth), 2021
ISBN 10: 152973083X ISBN 13: 9781529730838
Paperback. Condition: As New. Fourth. It's a preowned item in almost perfect condition. It has no visible cosmetic imperfections. May come without any shrink wrap; pages are clean and not marred by notes or folds of any kind.
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Condition: New. pages cm First edition Includes bibliographical references and index.
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Brands and Consumers : A Research Overview
Book 33 of 37: State of the Art in Business ResearchSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Brands and Consumers (State of the Art in Business Research)
Book 33 of 37: State of the Art in Business ResearchSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 30.18
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Condition: New. 1st edition NO-PA16APR2015-KAP.
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Condition: New. pages cm.
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Condition: NEW.
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Brands and Consumers: A Research Overview (State of the Art in Business Research)
Book 33 of 37: State of the Art in Business ResearchSeller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
First Edition
Condition: New. 2024. 1st Edition. paperback. . . . . .
