Language: English
Published by Lulu Publishing Services, 2019
ISBN 10: 1684703387 ISBN 13: 9781684703388
Seller: California Books, Miami, FL, U.S.A.
Condition: New.
Language: English
Published by Lulu Publishing Services, 2019
ISBN 10: 1684703387 ISBN 13: 9781684703388
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Condition: New.
Language: English
Published by Emerald Group Publishing Limited, 2012
ISBN 10: 1780523343 ISBN 13: 9781780523347
Seller: Skoob-ebooks, Pontiac, QC, Canada
Hardcover. Condition: Very Good. Minor wear only. The pages are clean with no highlighting or writing detected. 30-day returns. Shipments destined outside Canada may be subject to duties in the country where the customer resides.; 174 X 36 X 246 millimeters; 350 pages; R0 s0.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Condition: New.
Condition: New.
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Condition: New.
Condition: New.
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. 326.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 326.
Language: English
Published by Information Science Reference, 2011
ISBN 10: 1609606019 ISBN 13: 9781609606015
Seller: Basi6 International, Irving, TX, U.S.A.
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Seller: ALLBOOKS1, Direk, SA, Australia
Brand new book. Fast ship. Please provide full street address as we are not able to ship to P O box address.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Language: English
Published by Information Science Reference, 2009
ISBN 10: 160566412X ISBN 13: 9781605664125
Seller: ALLBOOKS1, Direk, SA, Australia
Brand new book. Fast ship. Please provide full street address as we are not able to ship to P O box address.
Language: English
Published by Taylor & Francis Ltd, 2019
ISBN 10: 1138339989 ISBN 13: 9781138339989
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
Language: English
Published by Springer International Publishing AG, CH, 2016
ISBN 10: 3319312855 ISBN 13: 9783319312859
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. 1st ed. 2016. This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelatedissues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS - perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.
Language: English
Published by Routledge 2018-12-10, 2018
ISBN 10: 1138339989 ISBN 13: 9781138339989
Seller: Chiron Media, Wallingford, United Kingdom
Paperback. Condition: New.
Seller: Chiron Media, Wallingford, United Kingdom
Paperback. Condition: New.
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. 326.
Language: English
Published by Information Science Reference, 2011
ISBN 10: 1609606019 ISBN 13: 9781609606015
Seller: ALLBOOKS1, Direk, SA, Australia
Brand new book. Fast ship. Please provide full street address as we are not able to ship to P O box address.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 132.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
£ 12.77
Quantity: Over 20 available
Add to basketPAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Language: English
Published by Idea Group Publishing, 2009
ISBN 10: 160566412X ISBN 13: 9781605664125
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 322.
Language: English
Published by Springer-Verlag New York Inc, 2016
ISBN 10: 3319312855 ISBN 13: 9783319312859
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 132 pages. 9.00x6.00x0.40 inches. In Stock.
Language: English
Published by Idea Group Publishing, 2009
ISBN 10: 160566412X ISBN 13: 9781605664125
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. 322 68:B&W 7 x 10 in or 254 x 178 mm Case Laminate on White w/Gloss Lam.