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Published by Taylor and Francis Ltd, GB, 2023
ISBN 10: 1032264675 ISBN 13: 9781032264677
Language: English
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Add to basketPaperback. Condition: New. The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research.Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout.This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.
Published by Routledge 2023-12-20, 2023
ISBN 10: 1032264675 ISBN 13: 9781032264677
Language: English
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Published by Taylor and Francis Ltd, GB, 2023
ISBN 10: 1032264675 ISBN 13: 9781032264677
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Add to basketPaperback. Condition: New. The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research.Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout.This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.
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Add to basketHardcover. Condition: Brand New. 5th edition. 264 pages. 9.00x6.00x0.63 inches. In Stock.
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Add to basketPaperback. Condition: Brand New. 5th edition. 264 pages. 9.00x6.00x0.55 inches. In Stock. This item is printed on demand.
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Add to basketCondition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Daniel Riffe is Professor Emeritus in the School of Journalism and Media at the University of North Carolina at Chapel Hill, USA, and former editor of Journalism and Mass Communication Quarterly. His research examines mass communication a.