Published by Business Expert Press (edition 3), 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
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Published by Business Expert Press, 2014
ISBN 10: 160649984X ISBN 13: 9781606499849
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Published by Business Expert Press, 2014
ISBN 10: 160649984X ISBN 13: 9781606499849
Language: English
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Published by Business Expert Press, 2010
ISBN 10: 1606491016 ISBN 13: 9781606491010
Language: English
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Published by Business Expert Press, 2010
ISBN 10: 1606491016 ISBN 13: 9781606491010
Language: English
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Add to basketCondition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Published by Business Expert Press, 2010
ISBN 10: 1606491016 ISBN 13: 9781606491010
Language: English
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Published by Business Expert Press, 2010
ISBN 10: 1606491016 ISBN 13: 9781606491010
Language: English
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Published by Business Expert Press, 2010
ISBN 10: 1606491016 ISBN 13: 9781606491010
Language: English
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Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Language: English
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Published by Business Expert Press 2017-01-24, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Language: English
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Published by Business Expert Press, 2010
ISBN 10: 1606491016 ISBN 13: 9781606491010
Language: English
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ISBN 10: 1631577611 ISBN 13: 9781631577611
Language: English
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Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Language: English
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Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Language: English
Seller: Rarewaves.com UK, London, United Kingdom
Paperback. Condition: New. Third Edition. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
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Published by Business Expert Press, 2010
ISBN 10: 1606491016 ISBN 13: 9781606491010
Language: English
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Published by Business Expert Press, 2014
ISBN 10: 160649984X ISBN 13: 9781606499849
Language: English
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Published by Business Expert Press, 2014
ISBN 10: 160649984X ISBN 13: 9781606499849
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Language: English
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.
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Add to basketPaperback. Condition: New. Third Edition. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Language: English
Seller: California Books, Miami, FL, U.S.A.
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Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Language: English
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. 308.
Published by Business Expert Press, 2010
ISBN 10: 1606491016 ISBN 13: 9781606491010
Language: English
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Published by Business Expert Press, 2010
ISBN 10: 1606491016 ISBN 13: 9781606491010
Language: English
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Paperback. Condition: Brand New. 229 pages. 9.00x6.00x0.50 inches. In Stock.
Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Language: English
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Published by Business Expert Press, 2014
ISBN 10: 160649984X ISBN 13: 9781606499849
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Published by Business Expert Press, 2010
ISBN 10: 1606491016 ISBN 13: 9781606491010
Language: English
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Language: English
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Published by Business Expert Press, 2014
ISBN 10: 160649984X ISBN 13: 9781606499849
Language: English
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Add to basketCondition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Published by Business Expert Press, 2010
ISBN 10: 1606491016 ISBN 13: 9781606491010
Language: English
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Add to basketCondition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.