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£ 13.75
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Add to basketPaperback. Condition: New. How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world-an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments-also known as randomized controlled trials-designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money-eBay, for example, discovered how to cut $50 million from its yearly advertising budget-or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good-different ways that governments are using experiments to influence or "nudge" behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of "the experimental revolution.".
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£ 9.91
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Add to basketPaperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.7.
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Power of Experiments : Decision Making in a Data-driven World
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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£ 15.89
Convert currencyFree shipping from U.S.A. to United KingdomQuantity: Over 20 available
Add to basketPaperback. Condition: New. How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world-an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments-also known as randomized controlled trials-designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money-eBay, for example, discovered how to cut $50 million from its yearly advertising budget-or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good-different ways that governments are using experiments to influence or "nudge" behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of "the experimental revolution.".
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The Power of Experiments: Decision Making in a Data-Driven World (Mit Press)
Published by MIT Press 2021-03-02, 2021
ISBN 10: 0262542277 ISBN 13: 9780262542272
Language: English
Paperback. Condition: New.
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The Power of Experiments: Decision Making in a Data-Driven World (Mit Press)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In.
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Power of Experiments : Decision Making in a Data-driven World
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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£ 7.21
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Add to baskethardcover. Condition: Very Good. Very Good Condition - May show some limited signs of wear and may have a remainder mark. Pages and dust cover are intact and not marred by notes or highlighting.
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Condition: New. pp. 232.
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£ 8.05
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Add to baskethardcover. Condition: Fine. LIKE NEW!!! Has a red or black remainder mark on bottom/exterior edge of pages.
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£ 15.03
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Add to basketCondition: New. pp. 232.
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Paperback. Condition: Brand New. 232 pages. 9.00x6.00x0.50 inches. In Stock.
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£ 24.65
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Add to basketCondition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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£ 18.08
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Add to basketCondition: New. pp. 232.
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£ 25.75
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£ 26.92
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£ 28.10
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£ 17.44
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Add to baskethardcover. Condition: Good. Bruise/tear to cover.
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£ 29.96
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£ 29.96
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£ 17.13
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£ 25.67
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£ 6.23
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Add to baskethardcover. Condition: Befriedigend. Seiten; 9780262043878.4 Gewicht in Gramm: 1.
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£ 20.62
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Add to basketCondition: New. Michael Luca is Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School. His writing has appeared in publications including the Atlantic, Wall Street Journal, Harvard Business Review, and Slate.
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Power of Experiments: Decision Making in a Data-Driven World
Published by MIT Press March 2020, 2020
ISBN 10: 0262043874 ISBN 13: 9780262043878
Language: English
£ 9.12
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Add to basketHardcover. Condition: As New.
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The Power of Experiments: Decision Making in a Data-Driven World
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Seller rating 5 out of 5 stars
£ 10.25
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Add to basketCondition: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.
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£ 11.14
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Add to basketCondition: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!
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£ 9.68
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Add to basketCondition: good. Fast & Free Shipping â" Good condition with a solid cover and clean pages. Shows normal signs of use such as light wear or a few marks highlighting, but overall a well-maintained copy ready to enjoy. Supplemental items like CDs or access codes may not be included.
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£ 26.77
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Add to basketCondition: Good. Used Item. Does not include New Access Codes , Cd's or one time use items that come when New. This item is Used.
