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Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.
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Malcolm McDonald on Key Account Management
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
First Edition
Condition: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.
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Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine.
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Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Aged book. Tanned pages and age spots, however, this will not interfere with reading.
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Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
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How to Sell a Service: Guidelines for Effective Selling in a Service Business
Published by William Heinemann Ltd 27/04/1986, 1986
ISBN 10: 043491231X ISBN 13: 9780434912315
Language: English
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Key Customers: How to Manage Them Profitably (CIM Professional Development)
Published by Butterworth-Heinemann Ltd 04/07/2000, 2000
ISBN 10: 0750646152 ISBN 13: 9780750646154
Language: English
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
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Marketing Plans
Published by Butterworth Heinemann 98/n /01 J, 1991
ISBN 10: 0750601078 ISBN 13: 9780750601078
Language: English
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
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hardcover. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages.
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New offers from £ 87.08
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Creating Powerful Brands
Published by A Butterworth-Heinemann Title, 2003
ISBN 10: 0750659807 ISBN 13: 9780750659802
Language: English
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
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Creating Powerful Brands (CIM Professional Development)
Published by A Butterworth-Heinemann Title, 1998
ISBN 10: 0750622407 ISBN 13: 9780750622400
Language: English
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged book. Slightly damaged in some way typically, a grazed corner or torn cover. Highlighting on some pages of the book.
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Marketing Plan in Colour
Published by Butterworth-Heinemann, 2000
ISBN 10: 0750647590 ISBN 13: 9780750647595
Language: English
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
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Condition: Very Good. 1746485311. 5/5/2025 10:48:31 PM.
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Used offers from £ 3.13
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The New Marketing
Published by Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Language: English
paperback. Condition: Very Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied.
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Key Account Management: Learning from supplier and customer perspectives (Cim Professional)
Published by Butterworth-Heinemann, 1998
ISBN 10: 075063278X ISBN 13: 9780750632782
Language: English
Paperback. Condition: Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied.
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Used offers from £ 3.15
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Marketing Plans: How to Prepare Them, How to Use Them (Professional Development)
Published by Heinemann Educational Publishers 30/04/1999, 1999
ISBN 10: 0750641169 ISBN 13: 9780750641166
Language: English
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
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Used offers from £ 3.16
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Marketing Plans
Published by Heinemann Professional, 1989
ISBN 10: 0434913006 ISBN 13: 9780434913008
Language: English
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine.
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Marketing Plans
Published by Butterworth-Heinemann Ltd 09/04/1984, 1984
ISBN 10: 0434912301 ISBN 13: 9780434912308
Language: English
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
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Marketing Plans (Professional Development)
Published by Butterworth-Heinemann Ltd, 1995
ISBN 10: 075062213X ISBN 13: 9780750622134
Language: English
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner.
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Effective Industrial Selling
Published by Butterworth-Heinemann Ltd, 1988
ISBN 10: 0434912646 ISBN 13: 9780434912643
Language: English
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
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Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development)
Published by A Butterworth-Heinemann Title, 1992
ISBN 10: 0750606606 ISBN 13: 9780750606608
Language: English
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
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Marketing Planning for Services
Published by Taylor & Francis Group, 1996
ISBN 10: 0750630221 ISBN 13: 9780750630221
Language: English
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Marketing Plans: How to prepare them, how to use them
Published by A Butterworth-Heinemann Title 13/03/2007, 2007
ISBN 10: 0750683864 ISBN 13: 9780750683869
Language: English
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
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History and Ethnicity (Asa Monographs)
Published by Routledge 01/09/1989, 1989
ISBN 10: 0415000564 ISBN 13: 9780415000567
Language: English
Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
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Marketing Plans: A Complete Guide in Pictures
Published by John Wiley & Sons Inc, United States, New York, 2012
ISBN 10: 1119943132 ISBN 13: 9781119943136
Language: English
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It's not difficult to spot those organizations that have failed to adopt a marketing approach! In order for managers and students to quickly grasp the key principles, one of the world's leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide. Using black and white cartoons and graphics packed with ideas and examples, Marketing Plans: A Complete Guide in Pictures is a highly accessible primer that is both a rigorous and serious introduction to the subject for those discovering marketing for the first time, and a versatile companion for more experienced professionals. This book is based on the international bestseller Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald and Hugh Wilson (Wiley). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Marketing Plan: A Pictorial Guide for Managers
Published by Butterworth-Heinemann, 1987
ISBN 10: 0750606789 ISBN 13: 9780750606783
Language: English
Condition: Very Good. 1751123851. 6/28/2025 3:17:31 PM.
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The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)
Published by Butterworth-Heinemann Ltd, 1991
ISBN 10: 0750600896 ISBN 13: 9780750600897
Language: English
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Minor shelf wear.
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Used offers from £ 3.51
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The Marketing Planner (Marketing Series: Practitioner)
Published by Butterworth-Heinemann, 1993
ISBN 10: 0750617098 ISBN 13: 9780750617093
Language: English
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
