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Add to basketPaperback. Condition: New. How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world-an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments-also known as randomized controlled trials-designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money-eBay, for example, discovered how to cut $50 million from its yearly advertising budget-or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good-different ways that governments are using experiments to influence or "nudge" behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of "the experimental revolution.".
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Add to basketPaperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.7.
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Add to basketPaperback. Condition: New. How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world-an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments-also known as randomized controlled trials-designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money-eBay, for example, discovered how to cut $50 million from its yearly advertising budget-or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good-different ways that governments are using experiments to influence or "nudge" behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of "the experimental revolution.".
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Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Add to baskethardcover. Condition: Befriedigend. Seiten; 9780262043878.4 Gewicht in Gramm: 1.
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Add to basketCondition: New. Michael Luca is Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School. His writing has appeared in publications including the Atlantic, Wall Street Journal, Harvard Business Review, and Slate.
Published by MIT Press March 2020, 2020
ISBN 10: 0262043874 ISBN 13: 9780262043878
Language: English
Seller: Open Books West Loop, Chicago, IL, U.S.A.
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Published by China Financial and Economic Publishing House, 2022
ISBN 10: 752231190X ISBN 13: 9787522311906
Language: English
Seller: liu xing, Nanjing, JS, China
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Add to basketpaperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2022-03-01 Publisher: How do companies like Google. Airbnb. and Facebook make smart decisions? The answer: with the power of testing. Have you searched online for anything recently. or on which video site to find a movie? If so. you may have also been unknowingly involved in various tests - to test users' perceptions of different products and experiences Evaluation and feedback. With a deep dive into the practice of analyzing companies like eBay. Alibaba.
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Add to basketPaperback. Condition: New. How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world-an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments-also known as randomized controlled trials-designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money-eBay, for example, discovered how to cut $50 million from its yearly advertising budget-or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good-different ways that governments are using experiments to influence or "nudge" behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of "the experimental revolution.".
Published by China Financial and Economic Publishing House, 2022
ISBN 10: 752231190X ISBN 13: 9787522311906
Language: Chinese
Seller: liu xing, Nanjing, JS, China
£ 88.40
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Add to basketpaperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2022-03-01 Publisher: How do companies like Google. Airbnb. and Facebook make smart decisions? The answer: with the power of testing. Have you searched online for anything recently. or on which video site to find a movie? If so. you may have also been unknowingly involved in various tests - to test users' perceptions of different products and experiences Evaluation and feedback. With a deep dive into the practice of analyzing companies like eBay. Alibaba.