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Mathematical Models in Marketing: A Survey, the Stage of Development, Some Extensions and Applications
Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germany
Seller rating 5 out of 5 stars
gebundene Ausgabe. Condition: Gut. 213 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 435.
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paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Building Implementable Marketing Models
Language: English
Published by Martinus Nijhoff, 1978
Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germany
Seller rating 5 out of 5 stars
gebundene Ausgabe. Condition: Gut. 406 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 790.
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Taschenbuch. Condition: Gut. 222 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch.
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Taschenbuch. Condition: Gut. 222 Seiten ex library book aus einer wissenschaftlichen Bibliothek Sprache: Englisch.
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Mathematical Models in Marketing: A Survey, the Stage of Development, Some Extensions and Applications
Language: English
Published by Springer 31.01.1974., 1974
ISBN 10: 9020704362 ISBN 13: 9789020704365
Condition: Gut. 222 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Altersfreigabe FSK ab 0 Jahre Sprache: Englisch Gewicht in Gramm: 469 19,8 x 13,0 x 2,5 cm, Taschenbuch.
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gebundene Ausgabe. Condition: Gut. 394 Seiten ex Library Book aus einer wissenschaftlichen Bibliothek Sprache: Englisch.
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Condition: fine. 1991, 48pp, paperback met flappen in goede staat.
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Paperback Feb 26, 2008. Condition: Used: Good. Building Models for Marketing Decisions | Peter S. H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert | Kluwer, 2000. In-8° broché, 645p . Couverture propre . Dos solide. Intérieur frais sans soulignage ou annotation. Exemplaire de bibliothèque : petit code barre en pied de 1re de couv., cotation au dos, rares et discrets petits tampons à l'intérieur de l'ouvrage. Très bon état général pour cet ouvrage. [Ba 43].
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gebundene Ausgabe. Condition: Gut. 406 pages Sprache: Deutsch Gewicht in Gramm: 550.
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paperback. Condition: Befriedigend. 668 Seiten; 9780792378136.4 Gewicht in Gramm: 4.
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paperback. Condition: Gut. 424 Seiten; 9781493940875.3 Gewicht in Gramm: 1.
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![Seller image for Scientification of marketing : [66. Sitzung vom 10. März 2010 in Düsseldorf]. Peter S. H. Leeflang / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste: Vorträge / IW / Ingenieur- und Wirtschaftswissenschaften ; 32. for sale by Fundus-Online GbR Borkert Schwarz Zerfaß](https://pictures.abebooks.com/inventory/md/md30537598808.jpg)
Scientification of marketing : [66. Sitzung vom 10. März 2010 in Düsseldorf]. Peter S. H. Leeflang / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste: Vorträge / IW / Ingenieur- und Wirtschaftswissenschaften ; 32.
Language: German
Published by Paderborn ; München ; Wien ; Zürich : Schöningh, 2011
ISBN 10: 3506773496 ISBN 13: 9783506773494
Seller: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Germany
Seller rating 5 out of 5 stars
kart. Condition: Sehr gut. 44 S. ; 24 cm; Sehr gutes Ex. - Englisch. - INHALT : Introduction ---- Marketing paradigms and Marketing's orientation ---- Marketing and the firm: organisation ---- Knowledge generation as a basis for operationalization ---- Specific knowledge ---- Generalizable knowledge ---- Data collection as a basis for operationalization ---- Model-based decision making ---- Brief review ---- Important developments in the past decade (2000-2010) ---- Applications ---- Methodologies ---- Conclusion and discussion ---- Remarks ---- References. ISBN 9783506773494 Sprache: Deutsch Gewicht in Gramm: 117.
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paperback. Condition: New. In shrink wrap. Looks like an interesting title!
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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Book 7 of 8: International Series in Quantitative MarketingLanguage: English
Published by Springer-Verlag Publishing, 2014
ISBN 10: 1493920855 ISBN 13: 9781493920853
Condition: Like New. Fine/As New; Hardcover; Covers are still glossy with "sharp" edge-corners; Unblemished textblock edges; The endpapers and all text pages are bright and unmarked; Binding is tight with a straight spine; This book will be shipped in a sturdy cardboard box with foam padding; Medium Format (8.5" - 9.75" tall); Dark orange covers with title in white lettering; 2014, Springer-Verlag Publishing; 408 pages; "Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)," by Peter S.H. Leeflang, et al.
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Building Models for Marketing Decisions. International Series in Quantitative Marketing.
Language: English
Published by Kluwer Academic Publishers, 2000
ISBN 10: 0792377729 ISBN 13: 9780792377726
Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germany
Seller rating 5 out of 5 stars
gebundene Ausgabe. Condition: Gut. 645 Seiten Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber. Es befindet sich neben dem Rückenschild lediglich ein Bibliotheksstempel im Buch; ordnungsgemäß entwidmet. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 1170.
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Hardcover. Condition: Very Good. 1. Auflage. unread, with some shelfwear.
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Building Implementable Marketing Models
Language: English
Published by Kluwer Academic Publishers Group, 1978
ISBN 10: 9020706748 ISBN 13: 9789020706741
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. Num Pages: 418 pages, biography. BIC Classification: KJS. Category: (P) Professional & Scholarly; (U) Tertiary Education. Dimension: 216 x 140 x 21. Weight in Grams: 671. . 1978. Softcover reprint of the original 1st ed. 1978. Paperback. . . . .
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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Book 7 of 8: International Series in Quantitative MarketingSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 124.30
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Book 7 of 8: International Series in Quantitative MarketingSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 124.30
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Building Implementable Marketing Models
Language: English
Published by Kluwer Academic Publishers Group, 1978
ISBN 10: 9020706748 ISBN 13: 9789020706741
Condition: New. Num Pages: 418 pages, biography. BIC Classification: KJS. Category: (P) Professional & Scholarly; (U) Tertiary Education. Dimension: 216 x 140 x 21. Weight in Grams: 671. . 1978. Softcover reprint of the original 1st ed. 1978. Paperback. . . . . Books ship from the US and Ireland.
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subject of how to build imple men table marketing models, that is, models that can and will be used. One of the readers of that early manuscript was Peter Leefiang. He made suggestions leading to a more consistent ordering of the material and pro posed the addition of some topics and the expansion of others to make the book more self-contained. This resulted in a co-authorship and a revised version, which was written by Peter Leefiang and consisted of a reshuffling and an expansion of the original material by about fifty per cent. Several meetings between the co-authors produced further refinements in the text and the sequence of chapters and sections, after which Philippe Naert again totally reworked the whole text. This led to a new expansion, again by fifty per cent, of the second iteration. The third iteration also required the inclusion of a great deal of new literature indicating that the field is making fast progress and that implementation has become a major concern to marketing model builders.
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Modeling Markets
Book 7 of 8: International Series in Quantitative MarketingLanguage: English
Published by Springer-Verlag New York Inc., US, 2014
ISBN 10: 1493920855 ISBN 13: 9781493920853
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
£ 187.48
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Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. 2015 ed. This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.
