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Kapferer Jean Noel (474 results)
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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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£ 1.43
Convert currency£ 4.79 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
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Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.5.
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Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Published by Kogan Page Ltd, United Kingdom, London, 2008
ISBN 10: 0749450851 ISBN 13: 9780749450854
Language: English
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
£ 4.66
Convert currency£ 5.60 shipping from United Kingdom to U.S.A.Quantity: 5 available
Add to basketPaperback. Condition: Very Good. Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Condition: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Condition: Good. 2nd Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Condition: Aceptable. : En 'Rumores: El medio de difusión más antiguo del mundo', Jean-Noël Kapferer explora la naturaleza y el impacto de los rumores en la sociedad. Este libro analiza cómo los rumores se propagan, cómo influyen en la opinión pública y cómo pueden ser utilizados tanto para fines constructivos como destructivos. Con un enfoque sociológico, Kapferer ofrece una visión profunda de este fenómeno comunicativo, examinando su papel en la historia y su relevancia en el mundo contemporáneo.Publicado en 1989 por Plaza & Janés, esta edición en tapa blanda de 285 páginas es una traducción de Alberto Magnet del título original 'Rumeurs'. El libro pertenece a la colección 'Hombre y Sociedad' y presenta una bibliografía detallada para aquellos interesados en profundizar en el tema. EAN: 9788401230066 Tipo: Libros Categoría: Filosofía Título: Rumores: El medio de difusión más antiguo del mundo Autor: Jean-Noël Kapferer Idioma: es-ES Páginas: 285 Formato: tapa blanda.
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Rumeurs Le plus vieux média du monde
Published by Seuil, Paris, 1987
Seller: LibrairieLaLettre2, Villefranche de Lauragais, France
Seller rating 5 out of 5 stars
Broché. Condition: Etat moyen. in-8 Description :317 pages Langue : français.
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RUMEURS. LE PLUS VIEUX MEDIA DU MONDE
Seller: Librairie Ancienne René Vernet, TROYES, France
Seller rating 4 out of 5 stars
Broché. Condition: Très bon. Editions Seuil 1987, Broché 318 pages in-12°. Très bon état.
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£ 4.15
Convert currency£ 8 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketSoft cover. Condition: Very Good. pp.xviii, 384 pages, a very good paperback [2704212139].
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Condition: Used: Good. Occasion - Bon Etat - Les marques, capital de l'entreprise (1991) - Grand Format.
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Condition: Used: Good. Occasion - Bon Etat - Les marques capital de l'entreprise : Les chemins de la reconquête (1995) - Grand Format.
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Condition: Used: Acceptable. Occasion - Etat Correct - Livre de bibliothèque, tampons présents - Ce qui va changer les marques : Discount mondialisation et marchés matures (2005) - Grand Format.
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Condition: Used: Good. Occasion - Bon Etat - Rumeurs (1995) - Poche.
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Condition: Used: Good. Occasion - Bon Etat - C.B.S.A. (1991) - Grand Format.
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Paperback. Condition: Good. Book has light rubbing to covers, light wear to edges and tips of corners, pencil marks throughout first 30 or so pages. in good condition due to markings to text, otherwise a solidly-bound reading/reference copy with bright interiors.
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Condition: fine. Photo non contractuelle. Envoi rapide et soigné.
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Condition: Used: Good. Occasion - Bon Etat - Remarques (2000) - Grand Format.
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Condition: Muy bueno. : Este libro de Jean-Noël Kapferer, publicado en 1993, explora los principios y el control de la gestión de la marca como capital de la empresa. Ofrece una visión detallada sobre la importancia de la marca en el mundo empresarial y cómo gestionarla eficazmente. EAN: 9788423410866 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: La marca, capital de la empresa Autor: Jean-Noël Kapferer Editorial: Deusto Idioma: es-ES Páginas: 332 Formato: tapa dura.
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Condition: very_good. Fast & Free Shipping â" Very good condition with a clean, sturdy cover and crisp pages. Gently used with only minor shelf wear. May include a few subtle marks, but overall a well-maintained copy ready to enjoy.Supplemental items like CDs or access codes may not be included.
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Condition: New.
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Les Marques à l'épreuve de la pratique
Published by Editions d'Organisation, 2002
ISBN 10: 2708127349 ISBN 13: 9782708127340
Language: French
Softcover. Condition: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Ce qui va changer les marques
Published by Editions d'Organisation, 2002
ISBN 10: 2708127357 ISBN 13: 9782708127357
Language: French
Softcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations.
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LES MARQUES CAPITAL DE L'ENTREPRISE. Créer et développer des marques fortes, 3ème édition 1998
Published by Editions d'Organisation, 1998
ISBN 10: 2708121456 ISBN 13: 9782708121454
Language: French
Softcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 1985. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Stains on the edge. Edition 1985. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Softcover. Condition: Très bon. Salissures sur la tranche. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Stains on the edge. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Rustica (tapa blanda). Condition: Aceptable. Dust Jacket Condition: Aceptable. 01. Encuadernación de tapa blanda, Firma derl ant.propietario. algunos párrafos subrayados a lápiz. LIBRO.
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Condition: Used: Good. Occasion - Bon Etat - Avec jaq. un peu usée - Rumeurs (1987) - Grand Format.
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imo. Condition: Very Good.
