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Language: English
Published by Bloomsbury Publishing PLC, GB, 2019
ISBN 10: 1509932127 ISBN 13: 9781509932122
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas, only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged, but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.
Language: German
Published by Cornelsen Verlag GmbH, 2025
ISBN 10: 3060663912 ISBN 13: 9783060663910
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Language: German
Published by Cornelsen Verlag GmbH, 2025
ISBN 10: 3060663912 ISBN 13: 9783060663910
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Language: English
Published by Hart Publishing Ltd., 2019
ISBN 10: 1509932127 ISBN 13: 9781509932122
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Language: German
Published by Cornelsen Verlag GmbH -, 2025
ISBN 10: 3060663912 ISBN 13: 9783060663910
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Paperback. Condition: Brand New. 288 pages. 9.21x6.14x0.59 inches. In Stock.
Language: German
Published by Cornelsen Verlag GmbH, 2025
ISBN 10: 3060663912 ISBN 13: 9783060663910
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Language: German
Published by Cornelsen Verlag GmbH, 2025
ISBN 10: 3060663912 ISBN 13: 9783060663910
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Language: English
Published by Bloomsbury Publishing PLC, GB, 2019
ISBN 10: 1509932127 ISBN 13: 9781509932122
Seller: Rarewaves.com UK, London, United Kingdom
Paperback. Condition: New. The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas, only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged, but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 256 pages. 9.25x6.25x1.00 inches. In Stock.
København, 2013. Orig. omslag. 438 pp. 2. udgave.
København, 2013. Orig. omslag. 600 pp. 2. udgave.
Seller: Herman H. J. Lynge & Søn ILAB-ABF, Copenhagen, Denmark
København, 2012. Orig. omslag. Pp. 596.
København, 2013. Orig. omslag. 336 pp.
København, 2014. Orig. omslag. 604 pp. 3. udgave.
København, 2014. Orig. omslag. 604 pp.