David Chadderton (178 results)

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Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages.

Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condition: Good. 2nd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. 2nd Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. 4th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. 4th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condition: Good. 5th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. 5th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condition: Very Good. The Theatre Makers: How Seven great artists shaped the modern theatre: Seven Extraordinary People Profiled (Studymates in Focus) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Paperback. Condition: new. Paperback. Review of "Dear Algorithm, It's Not Me, It's You. Putting the Personal Back Into Personalisation" by David ChaddertonRating: 4.5/5.0Overview: "Dear Algorithm, It's Not Me, It's You" by David Chadderton is a groundbreaking addition to the marketing book genre, offering a fresh perspective on personalization and consumer engagement. Chadderton challenges the status quo of data-driven marketing and introduces the STAR Framework, a method that emphasizes understanding and connecting with customers on a deeper, more intuitive level.Comparison with Marketing Giants: "Influence: The Psychology of Persuasion" by Robert Cialdini: Similarities: Both books delve into the psychological aspects of marketing, emphasizing the importance of understanding human behavior and motivations.Differences: While Cialdini focuses on the principles of persuasion and how they can be applied to influence consumer behavior, Chadderton's book takes a more holistic approach by integrating mindset marketing and emotional intelligence, providing a toolkit for marketers to create more meaningful and authentic connections with their audience."Contagious: Why Things Catch On" by Jonah Berger: Similarities: Both authors highlight the role of storytelling and emotional resonance in marketing success.Differences: Berger's book is more focused on the viral nature of content and how it spreads, whereas Chadderton's book is centered on building long-term, emotionally intelligent relationships with customers. The STAR Framework offers a systematic approach to this, making it particularly useful for brands looking to foster loyalty and trust."Permission Marketing" by Seth Godin: Similarities: Both books advocate for a more respectful and value-driven approach to marketing, moving away from intrusive and impersonal tactics.Differences: Godin's concept of permission marketing is about earning the right to deliver anticipated, personal, and relevant messages to customers. Chadderton's STAR Framework goes a step further by providing a detailed methodology for understanding and engaging with customer mindsets, ensuring that marketing efforts are not only personalized but also deeply resonant.Strengths: Mindset Marketing: The STAR Framework is a significant contribution to the field. It shifts the focus from traditional demographics to the customer's mindset, enabling marketers to craft campaigns that truly connect with their audience.Practical Application: The book is rich with actionable insights and real-world examples, making it a valuable resource for marketers and business owners.Emotional Intelligence: Chadderton's emphasis on emotional intelligence in marketing sets this book apart. He encourages brands to act like people, fostering genuine connections and building trust.Relevant Case Studies: The inclusion of numerous case studies and stories illustrates the effectiveness of the STAR Framework, providing a clear understanding of how to apply these concepts in various contexts.Weaknesses: While the book is highly valuable for marketers, it may not appeal to a broader audience. Its focus on advanced marketing concepts might be challenging for those outside the industry.Conclusion: A must-read for marketers and business owners looking to elevate their marketing strategies. Chadderton's insights offer a refreshing and necessary reset in an era dominated by data and algorithms. By emphasizing the human element in marketing, he provides a roadmap for creating more meaningful and effective campaigns. This book stands alongside other giants in the marketing genre, offering a unique and valuable perspective Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.