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Published by LAP Lambert Academic Publishing, 2010
ISBN 10: 3843359415ISBN 13: 9783843359412
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3843359415ISBN 13: 9783843359412
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by LAP LAMBERT Academic Publishing Okt 2010, 2010
ISBN 10: 3843359415ISBN 13: 9783843359412
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -With rising complexity of products, and thereby a need to target the product relevant segment a new concept, termed as psychographics, has evolved. Psychographics is believed to visualize segments through very colorful lifestyle constructs facilitating the product delivery more in line with consumer needs. Therefore, this thesis primarily relies on psychographic make-up of consumers. In the thesis, first and foremost, theoretical background attempts at outline of prevailing conceptual issues in lifestyle studies. Next, methodological section describes sequence of steps to be pursued when conducting a marketing research and last but not least, provides a theoretical treatment of relevant multivariate statistical techniques. Final chapters demonstrate the practical use of lifestyle information on example from apparel industry, its organization within positioning maps, targeting and possible projection into advertising message. This analysis shall serve as a departure point for managers when carrying out lifestyle segmentation in practice, especially in marketing, product development and communications fields. 76 pp. Englisch.
Published by LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3843359415ISBN 13: 9783843359412
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book Print on Demand
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3843359415ISBN 13: 9783843359412
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book Print on Demand
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3843359415ISBN 13: 9783843359412
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - With rising complexity of products, and thereby a need to target the product relevant segment a new concept, termed as psychographics, has evolved. Psychographics is believed to visualize segments through very colorful lifestyle constructs facilitating the product delivery more in line with consumer needs. Therefore, this thesis primarily relies on psychographic make-up of consumers. In the thesis, first and foremost, theoretical background attempts at outline of prevailing conceptual issues in lifestyle studies. Next, methodological section describes sequence of steps to be pursued when conducting a marketing research and last but not least, provides a theoretical treatment of relevant multivariate statistical techniques. Final chapters demonstrate the practical use of lifestyle information on example from apparel industry, its organization within positioning maps, targeting and possible projection into advertising message. This analysis shall serve as a departure point for managers when carrying out lifestyle segmentation in practice, especially in marketing, product development and communications fields.
Published by LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3843359415ISBN 13: 9783843359412
Seller: moluna, Greven, Germany
Book
Condition: New.