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Author protests against the pink tide of books for young girls

Author Jacqueline Wilson has criticised children’s book publishers for using too much pink when marketing to young girls.

Dame Jacqueline admitted that her struggle against the pink tide dated back to when she was bringing up her own daughter, Emma – now a Cambridge don – but that even then she had little success in resisting it. “I was the sort of mother who very much wanted to bring in bricks and engines and dress her in denim and give her a choice,” she told The Daily Telegraph.

“But, when my daughter was little, her favourite colour was pink and she begged and pleaded to wear a pink dress. I am not anti-pink as such but I think it would occasionally be nice to have a different colour. I do think that with books a boy is going to have to feel really quite confident if he is going to be seen in front of his mates with a book that is bright pink because it is immediately code for this being ‘girlie’.

I absolutely dread to think what Wilson would make of the Pinkalicious series.

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