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Richard Branson: Disciple of the Dice Man books


Virgin boss Richard Branson has revealed how he was heavily influenced by Luke Rhinehart’s Dice Man books in the early stages of his business career.

The original Dice Man novel, a fictional memoir, was published in 1971 and it tells tells the story of a psychiatrist who makes decisions according to the throw of a dice. The book switches between the first- and third-person, and also uses epistolary themes.

Luke Rhinehart is the pen name of George Cockcroft. The author was inspired to write the story after using dice to select his own experiences as a student. In some places, the novel tackles some controversial issues. Rhinehart wrote two further Dice Man novels, The Search for the Dice Man and Adventures of Wim.

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