David Kurkjian is a 35-year sales veteran with success both as a quota carrying Rep and sales leader in companies like Bellsouth and CareerBuilder. An engineer by education, David sought after and discovered the secrets to his success by exploring behavioral psychology and understanding the science of human decision making. In 2012, he founded MasterMessaging to help clients increase their revenue by mastering the ability to elevate their value. This book is the result of years of knowledge and passion built from his career as a sales consultant.