Gwen Bouvier

Gwen Bouvier (PhD University of Wales) is a Professor at Shanghai International Studies University, Institute of Corpus Studies and Applications. Her main research interests are digital communication and civic debate on social media. Professor Bouvier's publications have drawn on critical discourse analysis, multimodality based on social semiotics, and online ethnography. She is the Associate Editor for Social Semiotics. Her latest publications include the book Qualitative Research Using Social Media, Routledge 2022 and the articles ‘Where Neoliberalism shapes Confucian notions of child rearing: influencers, experts and discourses of intensive parenting on Chinese Weibo’ in Discourse, Context and Media 2022 (Winner of Editor’s Choice Award) and ‘What gets lost in Twitter ‘cancel culture’ hashtags? Calling out racists reveals some limitations of social justice campaigns’, Discourse & Society 2021.