Yes Sir. This is the Buziasi-Phonix natural sparkling mineral water

Földes Imre

Publication Date: 1915

About this Item

Size: Pre-war 1 Sheet (cca. 95 x 63 cm). Yes Sir This is Buzi si Ph nix natural sparkling mineral water This fantastic poster by Imre F ldes showcases his many talents It is a great example of his exceptional drawing skills and compositional genius The advertised product is captured in a moment where the customer asks for it The artist uses only two colours to create this wonderful detailed design that is also a true artifact of the history of gastronomy Buzi s is a town in Transylvania Romania in the Timisoara district which always has been famous for its natural mineral water A thermal bath opened in the 19th century and as a result Buzi s became a tourist destination In 1903 Jakab Muschong a wealthy business magnate bought the area and he ordered test drillings A rich spring with salty and carbonated water was discovered which could efficiently cure patients with dyspepsia and gout The place hence became frequented by tourists and patients and soon a whole complex was built with spas and hotels In 1907 Muschong started to produce bottled mineral water to which he gave the name Ph nix that became a famous brand The company was also working for export In 1908 Buzi si Ph nix mineral water won first prize at the National Exhibition in Bratislava Until 1948 the factory remained in the hand of the Muschong family By then it was managed by Jakab s daughters when the company was nationalized From the 1990s the company was reorganized and today it is a private firm again still working under the trademark Ph nix The mineral water was produced iron free and with natural carbon There are numerous springs in the area but most of the water comes from the two main springs called Michael and Joseph On the original label of the bottle appearing on F ldes poster a beautiful swimming girl who reaches out from the water to a bottle on rock is apparent The crest of the city Buzi s appears on the rock also The motive of the label also appeared on an old poster The Buzi si Ph nix water changed its label in 1920 After the Trianon Peace Treaty Transylvania and the city of Buzi s has become part of Romania Therefore the company changed the label on the bottles to a new design with a Romanian text Considering this it is obvious that F ldes poster was created before 1920 since it represents the old label on the bottle In the 1920s the company still followed the narrative late Art Nouveau style that appeared on F ldes poster prior to the war One advertisement shows a very similar scene with the waiter who accidentally splashes the water in the face of the customer The famous Hungarian poster artist Imre F ldes left the country after 1920 After that he settled in Temesv r Timisoara in Transylvania where he was working for a periodical Helikon It is an interesting coincidence that Buzi s the town of the advertised product lies 33 kilometers away from Temesv r The poster was printed at the most prominent Printing Company of Budapest in the 1910s the Seidner Plak t s C mkegy r Seidner Poster and Label Factory The factory existed between 1903 and 1948 and was based in V r smarty street in Budapest In 1910 Seidner opened a new institute for chromolithography colored lithography in the Sz vets g street in Budapest this poster was probably printed there Fine, light fold marks and wear, small tears. Seller Inventory # 77

Bibliographic Details

Title: Yes Sir. This is the Buziasi-Phonix natural ...

Publication Date: 1915

Binding: Paper, stone lithography.