0731402790 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory #
Synopsis: Women who shop are an extraordinary force in retail. They are knowledgeable and astute - and they are very clear about how much their financial power and use of word of mouth can help or hinder a retail business. Why Women Shop provides a fascinating insight into female shopping habits, much of which will register with the shoppers themselves as they gain a better understanding of their shopping style, and laugh (or shudder) in recognition at other women? shopping experiences. The book is dedicated to all the many and varied women who shop: * 'Ms Grab and Go' - who is time poor, quick and targeted in her purchasing * the lone browser - who can wander around for hours, soaking up the latest trends * the retail therapy seeker - who is seeking company and purchases to fulfil her inner needs * the girls?day out shopper - who shops in packs, is happy and relaxed, wears sensible shoes and carries numerous bags * the hunter - who is alert, serious and focused on finding a bargain. The global research behind this book provides invaluable information for retailers, marketers, manufacturers of consumer goods, advertisers, visual merchandisers, property developers, salespeople, or anyone who has dealings with the retail industry.
About the Author: Stella Minahan has had a career in retailing both as an owner/manager with a textile shop in Melbourne and as a senior manager at Coles Myer. Later she worked lecturing to post graduate students interested in the retail and wholesale trade. She is now a senior research fellow at Deakin University in Melbourne where she has been exploring more of the recreational nature of shopping. She also hates shopping.
Michael Beverland is a senior lecturer in marketing with the University of Melbourne with expertise in branding and consumer behaviour. Michael is also a keen shopper with a passion for design, good wine and luxury brands. He is an ideal researcher for this book as he is one of the very few men around who knows the price of a Dior lipstick and Prada shoes.
Title: Why Women Shop: Secrets Revealed
Book Condition: New
Book Description Wrightbooks, 2005. Paperback. Book Condition: New. Bookseller Inventory # SONG0731402790
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Book Description Wrightbooks. Paperback. Book Condition: Good. Light shelf wear and minimal interior marks. Bookseller Inventory # G0731402790I3N00
Book Description Wrightbooks, 2005. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0731402790
Book Description John Wiley & Sons Inc, 2005. Paperback. Book Condition: Brand New. 1st edition. 208 pages. 8.25x5.50x0.75 inches. In Stock. Bookseller Inventory # 0731402790
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97807314027931.0