Visual Merchandising : Window and In-Store Displays for Retail

Morgan, Tony

ISBN 10: 1780676875 / ISBN 13: 9781780676876

Published by Laurence King Publishing, 2016

Unread book in perfect condition. Seller Inventory # 24640253

Synopsis:

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

About the Author: Tony Morgan worked as a Head of Visual Merchandising at Selfridges for 18 years. He has taught and consulted across the world and was a lecturer at the London College of Fashion and the Fashion Retail Academy in London. Tony advocates new visual merchandising talent and is currently working with universities across the UK to mentor and support students.

Bibliographic Details

Title: Visual Merchandising : Window and In-Store ...
Publisher: Laurence King Publishing
Publication Date: 2016
Binding: Soft cover
Condition: As New
Edition: 3rd Edition