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Synopsis: Here is a hands-on guide to the new concept of the strategic marketing organization (SMO). Utilizing the Strategic Marketing Organization presents new insight into business-to-business marketing by introducing the reader to the SMO. The purpose of an SMO is to perpetuate and improve the business of the company by which it was hired. This book discusses key components and benefits of SMOs while relating directly to readers’problems and offering real-time solutions. Reading this guide and implementing its strategies will save money, expand market share, establish brand name, and create final bid presence as businesses learn how to choose the right SMO. They will also discover the advantages of using the SMO to determine the best program to promote the business and make it prosper, within budgetary confines.
In Utilizing the Strategic Marketing Organization, the SMO is revealed as the “hired gun” that is not a traditional briefcase-in-hand consultant, an ad agency that makes pretty pictures, or an internal desktop publishing department that puts snowflakes on the company's newsletter. The powerful SMO is contrasted with the dwindling ability of the traditional advertising agency to meet real-time needs, particularly in the fast-changing business-to-business marketplace. Readers will find in this book how an SMO meets their needs for shrewd direction and fast action. Author James Stanco gives readers a reliable, reproducible format to aid in long- and short-range strategic/tactical planning, one that is flexible enough to target special opportunities and versatile enough to keep it all going in the right direction.
User-friendly and easy-to-read, this book includes two in-depth, fictional case studies of how SMOs work which enhance readers’understanding of what SMOs really are and what they do. Some of the specific areas chapters discuss are
Synopsis: A guide to the new concept of the strategic marketing organization (SMO), using a question-and-answer approach, real-world scenarios, and two in-depth fictional case studies to show how SMOs meet companies' needs. Topics include customer tailoring versus custom tailoring, traditional marketing choices and why they don't work, the advantages and dis
Title: Utilizing the Strategic Marketing ...
Publication Date: 1995
Book Condition: New
Book Description Routledge, 1996. Condition: Good. 1st Edition. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP75174225
Book Description Routledge, 1995. Hardcover. Condition: Used: Good. Seller Inventory # SONG1560249129
Book Description Routledge, 1995. Hardcover. Condition: New. 1. Seller Inventory # DADAX1560249129
Book Description Haworth Pr Inc, 1995. Hardcover. Condition: Brand New. 1st edition. 240 pages. 9.00x6.25x0.75 inches. In Stock. Seller Inventory # 1560249129
Book Description Routledge, 1995. Hardcover. Condition: Good. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 1560249129