Utilizing the Strategic Marketing Organization: The Modernization of the Marketing Mind Set (Haworth Marketing Resources)

William Winston

Published by Routledge, 1995
ISBN 10: 1560249129 / ISBN 13: 9781560249122
New / Hardcover / Quantity Available: 0
From Books Express (Portsmouth, NH, U.S.A.)
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Bookseller Inventory # 1560249129n

About this title:

Synopsis: Here is a hands-on guide to the new concept of the strategic marketing organization (SMO). Utilizing the Strategic Marketing Organization presents new insight into business-to-business marketing by introducing the reader to the SMO. The purpose of an SMO is to perpetuate and improve the business of the company by which it was hired. This book discusses key components and benefits of SMOs while relating directly to readers’problems and offering real-time solutions. Reading this guide and implementing its strategies will save money, expand market share, establish brand name, and create final bid presence as businesses learn how to choose the right SMO. They will also discover the advantages of using the SMO to determine the best program to promote the business and make it prosper, within budgetary confines.

In Utilizing the Strategic Marketing Organization, the SMO is revealed as the “hired gun” that is not a traditional briefcase-in-hand consultant, an ad agency that makes pretty pictures, or an internal desktop publishing department that puts snowflakes on the company's newsletter. The powerful SMO is contrasted with the dwindling ability of the traditional advertising agency to meet real-time needs, particularly in the fast-changing business-to-business marketplace. Readers will find in this book how an SMO meets their needs for shrewd direction and fast action. Author James Stanco gives readers a reliable, reproducible format to aid in long- and short-range strategic/tactical planning, one that is flexible enough to target special opportunities and versatile enough to keep it all going in the right direction.

User-friendly and easy-to-read, this book includes two in-depth, fictional case studies of how SMOs work which enhance readers’understanding of what SMOs really are and what they do. Some of the specific areas chapters discuss are

  • customer tailoring vs. custom tailoring
  • traditional marketing choices and why they don't work
  • to desktop or not to desktop
  • questions to ask when selecting the right marketing avenue
  • common pitfalls of selecting a marketing avenue

    Utilizing the Strategic Marketing Organization is a vital resource for individuals concerned with their businesses, small or large, who want to exhibit greater growth, profitability, and control. The author discusses features of the SMO concept, but he features time- and money-saving benefits for all involved in or with a business venture--novice and expert owners, operators, promoters, marketers, sales managers, PR people, and agency personnel.

Synopsis: A guide to the new concept of the strategic marketing organization (SMO), using a question-and-answer approach, real-world scenarios, and two in-depth fictional case studies to show how SMOs meet companies' needs. Topics include customer tailoring versus custom tailoring, traditional marketing choices and why they don't work, the advantages and dis

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Utilizing the Strategic Marketing ...
Publisher: Routledge
Publication Date: 1995
Binding: Hardcover
Book Condition: New
Edition: 1.

Top Search Results from the AbeBooks Marketplace

1.

William Winston, James P Stanco
Published by Routledge (1996)
ISBN 10: 1560249129 ISBN 13: 9781560249122
Used First Edition Quantity Available: 1
Seller:
Better World Books
(Mishawaka, IN, U.S.A.)

Book Description Routledge, 1996. Condition: Good. 1st Edition. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP75174225

More information about this seller | Contact this seller

Buy Used
3.46
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

William Winston; James P Stanco
Published by Routledge (1995)
ISBN 10: 1560249129 ISBN 13: 9781560249122
Used Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)

Book Description Routledge, 1995. Hardcover. Condition: Used: Good. Seller Inventory # SONG1560249129

More information about this seller | Contact this seller

Buy Used
11.59
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

William Winston, James P Stanco
Published by Routledge (1995)
ISBN 10: 1560249129 ISBN 13: 9781560249122
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)

Book Description Routledge, 1995. Hardcover. Condition: New. 1. Seller Inventory # DADAX1560249129

More information about this seller | Contact this seller

Buy New
31.62
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

4.

William Winston/ James P Stanco
Published by Haworth Pr Inc (1995)
ISBN 10: 1560249129 ISBN 13: 9781560249122
New Hardcover Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)

Book Description Haworth Pr Inc, 1995. Hardcover. Condition: Brand New. 1st edition. 240 pages. 9.00x6.25x0.75 inches. In Stock. Seller Inventory # 1560249129

More information about this seller | Contact this seller

Buy New
43.09
Convert currency

Add to Basket

Shipping: 7.50
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

William Winston
Published by Routledge (1995)
ISBN 10: 1560249129 ISBN 13: 9781560249122
Used Hardcover Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)

Book Description Routledge, 1995. Hardcover. Condition: Good. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 1560249129

More information about this seller | Contact this seller

Buy Used
65.55
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds