Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others
Goddard, Jules; Eccles, Tony
ISBN 10: 1846686024 ISBN 13: 9781846686023
Published by IPS - Profile Books, 2013
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About this Item
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Seller Inventory # 1846686024-3-35505867
Synopsis:
The winning difference daring to be different can make - insights into how organisations can stand out from the herd.
About the Authors:
Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He was previously Gresham Professor of Commerce and Mercers Memorial Professor at City University. He has written widely on strategic and managerial innovation and has consulted with many organisations around the world.
Tony Eccles is Visiting Professor of Strategic Management at Cass Business School, City University, having previously been Professor of Strategic Management at Glasgow University and London Business School, as well as holding visiting positions at Manchester, Cranfield and Bath Management Schools. In his career he has consulted with many international organisations, been a television presenter and award-winning copywriter. He is the author of Under New Management and Succeeding with Change.
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Bibliographic Details
Title: Uncommon Sense, Common Nonsense: Why Some ...
Publisher: IPS - Profile Books
Publication Date: 2013
Binding: Paperback
Condition: Good
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