0470189002 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory #
Synopsis: Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience.
In Trump University Branding 101, you'll learn how to:
* Build a powerful brand that increases the sales and profits of any business
* Launch your entrepreneurial brand
* Manage the differences between service branding and product branding
* Develop a brand for your real estate investments
* Make your brand far more than just a name or logo
* Develop clear positioning and brand strategy
* Successfully communicate your brand
* Choose an appropriate brand name and logo
* Reinvigorate a struggling brand
* Use guerrilla branding for your small business
* Build your own personal brand for career development
* Keep your brand image consistent
* Grow your brand over time
* Use your brand to increase the overall value of your business
From the Inside Flap: For entrepreneurs, marketers, and managers, Trump University Branding 101 explains the most powerful ideas and most effective methods in branding. Combining the biggest name in business with lessons from a top marketing professor and branding expert, this practical guide covers all the ins and outs of world-class branding.
Author Don Sexton has taught marketing at Columbia University for more than forty years, and now shares his lifetime of invaluable experience with you. Each chapter presents an in-depth explanation of a key branding idea and explores it using a straightforward, nonacademic approach, with supporting exercises and real-world examples. Professor Sexton explains all the most effective branding strategies, which ones might be appropriate for your business, and how to implement them for maximum benefit.
Including real examples from businesses of all sizes, as well as three unique chapters on how to build your real estate brand?advice not found anywhere else?this one-of-a-kind guide offers practical advice for anyone who wants to maximize their brand and dominate their market. With the right strategies in place, you can build your brand profile, increase the value of your business, and rake in big profits.
Perfect as either a stand-alone primer on branding or as a companion text with Trump University real estate, entrepreneurship, or marketing courses, Trump University Branding 101 provides all the information and strategy you need to successfully build a brand customers can't forget. No matter what you sell or how you sell it ? whether you're running a small business or a major corporation, a for-profit or nonprofit organization this comprehensive guide explains everything you need to know about effective, profitable branding.
Title: Trump University Branding 101: How to Build ...
Book Condition: New
Book Description Wiley. Hardcover. Book Condition: Fair. Dust Cover Missing. Bookseller Inventory # G0470189002I5N01
Book Description Wiley, 2008. Hardcover. Book Condition: Very Good. Bookseller Inventory # P020470189002
Book Description Book Condition: Good. Trump University Branding 101: How to Build the Most Valuable Asset of Any Business. Bookseller Inventory # Grb1075547
Book Description Wiley, 2008. Hardcover. Book Condition: Like New. Bookseller Inventory # P010470189002
Book Description Wiley, 2008. Hardcover. Book Condition: New. Bookseller Inventory # P110470189002
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR004006143
Book Description Wiley, 2008. Hardcover. Book Condition: New. Bookseller Inventory # SONG0470189002
Book Description Wiley. Hardcover. Book Condition: New. 0470189002 New Condition. Bookseller Inventory # NEW6.1161784
Book Description Wiley. Hardcover. Book Condition: Fine. 0470189002 Like New Condition. Bookseller Inventory # LN6.1161784