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Trade Show Management

Manfred Kirchgeorg

Published by Betriebswirt.-Vlg Gabler Sep 2005, 2005
ISBN 10: 3409143335 / ISBN 13: 9783409143332
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Title: Trade Show Management

Publisher: Betriebswirt.-Vlg Gabler Sep 2005

Publication Date: 2005

Binding: Buch

Book Condition: Neu

Description:

Neuware - Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making. The conceptualization of successful trade shows and conventions is demonstrated by numerous best practices. 1136 pp. Englisch. Bookseller Inventory # 9783409143332

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Synopsis: Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making. The conceptualization of successful trade shows and conventions is demonstrated by numerous best practices.

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