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Trade Show Management

Manfred Kirchgeorg

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ISBN 10: 3409143335 / ISBN 13: 9783409143332
Published by Betriebswirt.-Vlg Gabler Sep 2005, 2005
New Condition: Neu
From Agrios-Buch (Bergisch Gladbach, Germany)

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Neuware - Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making. The conceptualization of successful trade shows and conventions is demonstrated by numerous best practices. 1136 pp. Englisch. Bookseller Inventory # 9783409143332

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Bibliographic Details

Title: Trade Show Management

Publisher: Betriebswirt.-Vlg Gabler Sep 2005

Publication Date: 2005

Binding: Buch

Book Condition:Neu

About this title

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Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making. The conceptualization of successful trade shows and conventions is demonstrated by numerous best practices.

Book Description:

Efficient planning, implementing and controlling of trade shows, conventions and events

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