Technology at the Margins: How IT Meets the Needs of Emerging Markets

Chutani, Sailesh; Rothenberg Aalami, Jessica; Badshah, Akhtar

Published by Wiley
ISBN 10: 0470639970 / ISBN 13: 9780470639979
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Synopsis:

Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs

Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies.

  • Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs
  • Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies
  • Challenges businesses to rethink their uses of existing technologies

Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid.

From the Inside Flap:

Technology at the Margins

Information and communication technologies (ICTs) have revolutionized our lives by changing the way we live, play, work, communicate, learn, manage our finances, and stay healthy—just think of life without Facebook, cell phones, or email! But the majority of the world's people—the four billion at the bottom of the global economic pyramid living on less than $2 a day—remain largely unable to benefit from the ICT revolution, mainly due to its irrelevance to their needs and the high cost of technology in relation to their purchasing power. What if we could change all this? What impact would it have on reducing poverty and improving lives? What barriers need to be overcome before this can happen?

A close-up look at the emergence of a new global ethos of innovation, Technology at the Margins is a wake-up call for every international corporation eager to remain competitive through accessible, affordable, and relevant ICTs. Take a look at just a few of the areas discussed here, as well as examples of ICTs that are already creating new market opportunities and changing the futures of entire populations:

  • Health education—mobile ovulation alert services
  • Disease surveillance and information gathering—a camera-phone microscope powerful enough to diagnose malaria and tuberculosis
  • ICT in the classroom—Intel-powered Classmate PC, a rugged laptop for kids and Microsoft's Windows Multipoint Server for schools
  • Microfinancing—meeting the financial needs of poor households through affordable drip irrigation technologies
  • Minimizing the impact of natural disasters—wireless sensor networks that provide early flood detection in underserved countries

Reflecting the authors' diverse backgrounds in engineering, science, business, architecture, education, and economic geography, Technology at the Margins challenges today's global companies to reframe their uses of existing technologies with innovative new ones that make a difference in social and economic development.

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Title: Technology at the Margins: How IT Meets the ...
Publisher: Wiley
Binding: Hardcover
Book Condition: New

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