THE TRADE CARD IN NINETEENTH-CENTURY AMERICA

Jay, Robert

Published by Univ. of Missouri Press, 1987
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112pp ISBN 0826206190 The trade or advertising cards that were produced in great quantity and variety during the last third of the nineteenth century constitute the first nationwide marketing strategy in American advertising. fine w/fine dustjacket (hardcover). Bookseller Inventory #

Bibliographic Details

Title: THE TRADE CARD IN NINETEENTH-CENTURY AMERICA
Publisher: Univ. of Missouri Press
Publication Date: 1987
Binding: HC
Illustrator: B&W and color illustrations

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Robert Jay
Published by Univ of Missouri Pr (1987)
ISBN 10: 0826206190 ISBN 13: 9780826206190
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JERO BOOKS AND TEMPLET CO.
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Book Description Univ of Missouri Pr, 1987. Cloth. Book Condition: Good. Dust Jacket Condition: Good. 1st Edition. First edition. Ex-Library hardcover with dust jacket. 4to with 112 pages. The book and dust jacket are in good condition. Usual Ex-Library stamps and stickers. The interior is clean and tight. The spine is image wrapped in blue and yellow. Size: 4to OBLONG. Ex-Library. Bookseller Inventory # 026857

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Robert Jay
Published by University of Missouri Press
ISBN 10: 0826206190 ISBN 13: 9780826206190
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Book Description University of Missouri Press. Hardcover. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Bookseller Inventory # G0826206190I3N00

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JAY, Robert.
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Book Description 1987. JAY, Robert. The Trade Card in Nineteenth-Century America. Columbia: University of Missouri Press, 1987. 1st ed. Oblong 8vo. [viii],112pp. Frontis., illus. Orig. cloth, non-priceclipped d/j. Fine. This study traces the history of advertising cards from the 17th century through the end of the 19th century when magazine advertising superseded the cards. About 100 cards are reproduced in full color. Bookseller Inventory # 72202

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Robert Jay
Published by Univ of Missouri Pr (1987)
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Book Description Univ of Missouri Pr, 1987. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0826206190

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Jay, Robert
Published by University of Missouri Press, Columbia, Missouri (1987)
ISBN 10: 0826206190 ISBN 13: 9780826206190
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Book Description University of Missouri Press, Columbia, Missouri, 1987. Hard Cover. Book Condition: Near Fine. Dust Jacket Condition: Near Fine. Color and b&w illustrations (illustrator). First Edition. [vi], 112pp [neatly printed ink old prices in top corner of front free endpaper] Size: Oblong 8vo - over 7¾" - 9¾" tall. Bookseller Inventory # 012912

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Robert Jay
Published by Univ of Missouri Pr 1987-10 (1987)
ISBN 10: 0826206190 ISBN 13: 9780826206190
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Book Description Univ of Missouri Pr 1987-10, 1987. Hardcover. Book Condition: good. 0826206190. Bookseller Inventory # 672063

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Jay, Robert
Published by University of Missouri Press, Columbia MO (1987)
ISBN 10: 0826206190 ISBN 13: 9780826206190
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Book Description University of Missouri Press, Columbia MO, 1987. Hard Cover. Book Condition: As New. Dust Jacket Condition: As New. 112 pages. "Full-color reproductions of approximately one hundred cards along with seventy black and white reproductions complement the discussion of the methods of manufacturing the cards and of their context in the industrialization of America." Size: 10 1/4 x 7 5/8 ". Bookseller Inventory # 78909

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Jay, Robert
Published by Univ of Missouri Pr (1987)
ISBN 10: 0826206190 ISBN 13: 9780826206190
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Book Description Univ of Missouri Pr, 1987. Hardcover. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P020826206190

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Jay, Robert
Published by Univ of Missouri Pr (1987)
ISBN 10: 0826206190 ISBN 13: 9780826206190
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Books End
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Book Description Univ of Missouri Pr, 1987. Hardcover. Book Condition: Very Good+. Dust Jacket Condition: Very Good+. First Edition; First Printing. 9.13 X 6.57 X 1.11 oblong. Bookseller Inventory # 356099

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Jay, Robert
Published by University of Missouri Press, Columbia, MO (1987)
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Book Description University of Missouri Press, Columbia, MO, 1987. cloth, dust jacket. oblong 8vo. cloth, dust jacket. 112 pages. First edition. First serious study of this form of advertising. Jay traces the history of the cards by showing their development in the seventeenth and eighteenth centuries in England and America, their high point in circulation and reproduction quality from 1870 until the turn of the century, and their demise with the increasing use of advertising in nationally circulated magazines. Color Illustrations. Bookseller Inventory # 104270

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