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Surfing the long summer: How market leaders grow faster than their markets

Carol Velthuis

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ISBN 10: 1906821631 / ISBN 13: 9781906821630
Published by Infinite Ideas, 2010
Condition: Good Soft cover
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Bibliographic Details

Title: Surfing the long summer: How market leaders ...

Publisher: Infinite Ideas

Publication Date: 2010

Binding: Paperback

Book Condition:Good

About this title


Industries sometimes are dominated by one market leader for many years. These successful companies are called 'Summer Champions' by Carol Velthuis, referring to the natural seasonal cycle of businesses. The question is how a company can stay in the summer of this cycle for as long as possible. To identify these 'Summer Champions' Velthuis has analysed forty global industries and determined the growth rates and market shares of 500 companies over a period of six years. Fifteen companies emerge as having been global market leaders and also having outgrown the market over the entire period. Amazon, Apple, Disney, eBay, Google, Starbucks and others are enjoying a 'long summer'. Summer champions defy the wisdom of conventional strategic theories. They concentrate on the long run, they have deep understanding of their customers and their operation, they excel in both quality and cost, and they have strong, shared values. Attributes which many companies, for example in the financial sector, were lacking in the past few years. This book provides a unique framework for analysing competitive success and includes 25 lessons to become a 'summer champion'.

About the Author:

Carol Velthuis started her career at Unilever managing brands like Boursin and Lipton. After working as a strategy and marketing consultant at Arthur D. Little she founded Quintel Strategy Consulting which now employs 40 consultants. She has supported clients in managing large and complex change processes. She teaches at the MBA programme of the Rotterdam School of Management and regularly publishes in various media. Carol is based in the Netherlands.

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