Study Text (CIM Advanced Certificate (Stage 2) Paper 5 Marketing Research and Information)

BPP

ISBN 10: 0751710954 / ISBN 13: 9780751710953

Published by BPP Publishing Ltd, 2003

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Minor shelf wear.

Seller Inventory # wbb0022292945

Bibliographic Details

• Title: Study Text (CIM Advanced Certificate (Stage 2) Paper 5 Marketing Research and Information)
• Publisher: BPP Publishing Ltd
• Publication Date: 2003
• Language: English
• ISBN 10: 0751710954
• ISBN 13: 9780751710953
• Binding: Soft cover
• Condition: Good
• Weight: 898.1 grams

About this title

Synopsis

BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.