Strategic Marketing

Venter

Published by Oxford University Press Southern Africa
ISBN 10: 0195987063 / ISBN 13: 9780195987065
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Strategic marketing: Theory and applications for competitive advantage introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants and needs while meeting company objectives) in a Southern African setting through case studies. Editor(s): Venter, Peet; Jansen van Rensburg, Mari. Num Pages: 384 pages, Illustrations, BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 170 x 20. Weight in Grams: 560. . 2010. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory #

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Synopsis: Strategic Marketing introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants or needs while meeting company objectives) in a Southern African setting through case studies.

About the Author: P. Venter, M. Jansen van Rensburg, Contributors: J.C. de Villiers, A. Drotskie, L. Ehlers, M. Goldman, F. Herbst, P. Joubert, S. McCoy, J. Strydom, E. Udjo

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Title: Strategic Marketing
Publisher: Oxford University Press Southern Africa


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ISBN 10: 0195987063 ISBN 13: 9780195987065
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Book Description Oxford University Press 2010-01-11, 2010. Paperback. Book Condition: Very Good. 1. 0195987063 Very Good Condition and Unread! Text is clean and unmarked! Light shelf wear to cover from storage, crease. Has a small black line on bottom/exterior edge of pages. Tracking is not available for orders shipped outside of the United States. **Heavier books will require additional postage for International** PA Sales Tax is included in purchase price. Bookseller Inventory # OXPB15NOVKVG-124D-0195987063

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Book Description Oxford University Press Southern Africa. Paperback. Book Condition: new. BRAND NEW, Strategic Marketing: Theory and Applications for Competitive Advantage, Peet Venter, Mari Jansen van Rensburg, Strategic marketing: Theory and applications for competitive advantage introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants and needs while meeting company objectives) in a Southern African setting through case studies. Bookseller Inventory # B9780195987065

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Book Description Oxford Univ Pr, 2010. Paperback. Book Condition: Brand New. 374 pages. 9.50x6.75x0.75 inches. In Stock. Bookseller Inventory # __0195987063

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Book Description 2009. Paperback. Book Condition: New. 168mm x 23mm x 239mm. Paperback. Strategic marketing: Theory and applications for competitive advantage introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 374 pages. 0.567. Bookseller Inventory # 9780195987065

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Book Description 2009. Paperback. Book Condition: New. 168mm x 23mm x 239mm. Paperback. Strategic marketing: Theory and applications for competitive advantage introduces the theories and formulation of strategic marketing, discusses the analysis of the environmen.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 374 pages. 0.567. Bookseller Inventory # 9780195987065

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