Strategic Marketing

Venter

Published by Oxford University Press Southern Africa
ISBN 10: 0195987063 / ISBN 13: 9780195987065
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Strategic marketing: Theory and applications for competitive advantage introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants and needs while meeting company objectives) in a Southern African setting through case studies. Editor(s): Venter, Peet; Jansen van Rensburg, Mari. Num Pages: 384 pages, Illustrations, BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 170 x 20. Weight in Grams: 560. . 2010. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory #

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Synopsis: Strategic Marketing introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants or needs while meeting company objectives) in a Southern African setting through case studies.

About the Author: P. Venter, M. Jansen van Rensburg, Contributors: J.C. de Villiers, A. Drotskie, L. Ehlers, M. Goldman, F. Herbst, P. Joubert, S. McCoy, J. Strydom, E. Udjo

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Title: Strategic Marketing
Publisher: Oxford University Press Southern Africa
Book Condition: New

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