Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Inscription on the first page, typically just a name but may include a dedication or a brief personal message.

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Bibliographic Details

Title: Strategic Marketing Planning and Control (CIM Student)
Publisher: A Butterworth-Heinemann Title
Publication Date: 1999
Language: English
ISBN 10: 0750644826
ISBN 13: 9780750644822
Binding: Paperback
Condition: Used; Very Good

About this title

Synopsis

A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for those studying the Chartered Institute of Management Postgraduate Diploma and for those wanting a "primer" in strategic marketing.

Review

"In a concise fashion, it provides useful tools and techniques for making strategic marketing decisions. ...a highly useful reference work for experienced marketing managers."
Tina Rocholl - Global Risk Report, April 2001

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