Strategic Marketing Management: Planning and Control (CIM Coursebook S.

Meek, Helen; Ensor, John; Meek, Richard

ISBN 10: 0750657103 / ISBN 13: 9780750657105

Published by Butterworth-Heinemann, 2003

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Bibliographic Details

• Title: Strategic Marketing Management: Planning and Control (CIM Coursebook S.
• Publisher: Butterworth-Heinemann
• Publication Date: 2003
• Language: English
• ISBN 10: 0750657103
• ISBN 13: 9780750657105
• Binding: Soft cover

About this title

Synopsis

"Butterworth-Heinemann's 2002-2003 CIM Coursebook" series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! This coursebook is co-written by the CIM Senior Examiner for the Strategic Marketing Management module. It contains CIM approved content for this year's course. It is approved by the CIM Chief Examiner. It contains updated material and cases to keep you up to speed with the latest developments. Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MarketingOnline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and, search the coursebook online for easy access to definitions and key concepts. This is a definitive coursebook written by an expert educator to guide you through the 2002-2003 syllabus.

About the Author

John is Head of the School of Marketing and Tourism at Napier University Business School, Edinburgh. John has an MBA from Cranfield Business School, is a Fellow and has Chartered Status of the Institute of Marketing. Apart from this academic background he has considerable business experience in the retail sector. He has undertaken consultancy and led training programmes in a wide range of organisations both in the public and private sector. John's main research interests lie in the area of creativity and innovation in knowledge based service industries.