Strategic Learning: How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage

Pietersen, Willie

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ISBN 10: 0470540699 / ISBN 13: 9780470540695
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How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors

What's even harder than creating a breakthrough strategy? Making it stick. As companies are fighting to survive in a tough economy, this new book by Willie Pietersen demonstrates the power of the Strategic Learning process, a four-step dynamic cycle guaranteed to create and sustain winning performance. Adopted by a wide range of corporations and not-for-profit organizations, the Strategic Learning process builds on eight years of practicing, adapting and honing the original concepts Pietersen first introduced in Reinventing Strategy to explain how organizations can generate superior insights about their customers and competitors, craft a Winning Proposition, focus on a vital few key priorities, create buy-in throughout the organization and achieve success ? again and again.

  • Teaches organizations to make smarter decisions that help them win customers and earn superior profits
  • Explains how to instill a culture of openness, learning, and courage that can face and respond to the constantly changing business environment
  • Is a tool that can benefit leaders at all levels, in organizations both large and small, global and domestic, for-profit and not-for-profit
  • Author Willie Pietersen, a former president of Tropicana and Seagram USA, is a professor of management at Columbia Business School, and the author of Reinventing Strategy, from Wiley

Strategic Learning shows you how your business or nonprofit organization can develop better, more effective strategies for long-term competitive advantage.

From the Inside Flap: The Way You Do Strategy Can Make Your Organization Smarter Than Your Competition!

In today?s dynamic marketplace, traditional strategic planning methods no longer work. The key challenge facing managers is to build adaptive organizations able to assess the shifting environment and rapidly translate insights into winning strategies over and over again. ?Strategy as a planning exercise? must become ?strategy as a learning exercise.? Excelling at this capability is an organization?s only sustainable competitive advantage.

Willie Pietersen?s Strategic Learning process gives you a practical and proven method for turning key insights about your market, customers, and competitors into action. Since Pietersen first defined them in Reinventing Strategy, the concepts and tools of Strategic Learning have been battle-tested in the harshest economy in a generation, helping to reinvigorate a wide range of corporations and not-for-profit organizations. The strategic learning process also forms the basis for how strategy is taught in Columbia Business School?s Executive Education programs.

Strategic Learning presents Pietersen?s unique ?insight to action? model. Using this cycle of four linked steps?Learn, Focus, Align, and Execute?your organization will continuously learn from its environment and its own actions, adjust its strategies to fit the competitive landscape, and consistently outthink and outperform your competition. You?ll navigate through crises while building the organizational readiness to identify the next challenge, the resilience to withstand it, and the ability to profit from it.

Filled with examples showing real-world applications of its principles, Strategic Learning will redefine how you approach strategy. Coming from one of the best minds in business, this far-reaching set of ideas equips managers at all levels to lead the way to lasting competitive advantage.

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Title: Strategic Learning: How to Be Smarter Than ...
Publisher: Wiley
Binding: Hardcover
Book Condition: New

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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Book Condition: New. 1. Auflage. 229 x 155 mm. Language: English . Brand New Book. How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitorsWhat s even harder than creating a breakthrough strategy? Making it stick. As companies are fighting to survive in a tough economy, this new book by Willie Pietersen demonstrates the power of the Strategic Learning process, a four-step dynamic cycle guaranteed to create and sustain winning performance. Adopted by a wide range of corporations and not-for-profit organizations, the Strategic Learning process builds on eight years of practicing, adapting and honing the original concepts Pietersen first introduced in Reinventing Strategy to explain how organizations can generate superior insights about their customers and competitors, craft a Winning Proposition, focus on a vital few key priorities, create buy-in throughout the organization and achieve success -- again and again. * Teaches organizations to make smarter decisions that help them win customers and earn superior profits * Explains how to instill a culture of openness, learning, and courage that can face and respond to the constantly changing business environment * Is a tool that can benefit leaders at all levels, in organizations both large and small, global and domestic, for-profit and not-for-profit * Author Willie Pietersen, a former president of Tropicana and Seagram USA, is a professor of management at Columbia Business School, and the author of Reinventing Strategy, from WileyStrategic Learning shows you how your business or nonprofit organization can develop better, more effective strategies for long-term competitive advantage. Bookseller Inventory # AAH9780470540695

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