Title: Strategic Brand Engagement: Using HR and ...
Publisher: Kogan Page
Binding: Soft cover
Book Condition: New
The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. This book offers an approach for developing brand and employee engagement in any organization. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 167 x 14. Weight in Grams: 362. . 2013. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780749470135
Recent research by trade organization Enterprise Engagement Alliance found that ?employee engagement? has overtaken phrases such as staff incentives and employee motivation for the first time after investigating business terms used via Google Analytics.
The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. But despite the connection between internal and external brand engagement, both areas remain firmly entrenched in the traditional silos of HR and marketing, wasting resources and even contradicting each other in the pursuit of a common goal.
Strategic Brand Engagement breaks down the traditional silos between HR, internal communications and marketing, offering a new approach for developing brand and employee engagement. Combining the best of these disciplines to create a strategic framework, it provides advice on how to develop organizational values in line with corporate branding, align key HR responsibilities such as recruitment and performance with the overall brand, develop a consistent communications strategy and measuring the impact of these strategies.
It all starts with your brand. Aligning your brand with your company values and the way your organization engages with its employees, customers and business partners results in a more coherent business that generates more value. True strategic enterprise engagement brings together people development models with marketing and communication skills.
By breaking down traditional silos, Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic framework for developing organizational values in line with corporate branding, through aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies. This forward-looking book shows how to get engagement issues on the strategic agenda in your business in order to improve your performance, profits and employee involvement.
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