Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees

Fisher, John G

Published by Kogan Page
ISBN 10: 0749470135 / ISBN 13: 9780749470135
Used / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. This book offers an approach for developing brand and employee engagement in any organization. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 167 x 14. Weight in Grams: 362. . 2013. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory #

About this title:

Book ratings provided by GoodReads:
4 avg rating
(2 ratings)

Synopsis:

Recent research by trade organization Enterprise Engagement Alliance found that ?employee engagement? has overtaken phrases such as staff incentives and employee motivation for the first time after investigating business terms used via Google Analytics.

The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. But despite the connection between internal and external brand engagement, both areas remain firmly entrenched in the traditional silos of HR and marketing, wasting resources and even contradicting each other in the pursuit of a common goal.

Strategic Brand Engagement breaks down the traditional silos between HR, internal communications and marketing, offering a new approach for developing brand and employee engagement. Combining the best of these disciplines to create a strategic framework, it provides advice on how to develop organizational values in line with corporate branding, align key HR responsibilities such as recruitment and performance with the overall brand, develop a consistent communications strategy and measuring the impact of these strategies. 

Product Description: It all starts with your brand. Aligning your brand with your company values and the way your organization engages with its employees, customers and business partners results in a more coherent business that generates more value. True strategic enterprise engagement brings together people development models with marketing and communication skills.

By breaking down traditional silos, Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic framework for developing organizational values in line with corporate branding, through aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies. This forward-looking book shows how to get engagement issues on the strategic agenda in your business in order to improve your performance, profits and employee involvement.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Strategic Brand Engagement: Using HR and ...
Publisher: Kogan Page
Book Condition: New

Top Search Results from the AbeBooks Marketplace

1.

Fisher, John G
Published by Kogan Page (2013)
ISBN 10: 0749470135 ISBN 13: 9780749470135
Used Paperback Quantity Available: 1
Seller
Greener Books
(London, United Kingdom)
Rating
[?]

Book Description Kogan Page, 2013. Paperback. Book Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # 2363360

More Information About This Seller | Ask Bookseller a Question

Buy Used
15.67
Convert Currency

Add to Basket

Shipping: 2.97
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

John G Fisher
Published by Kogan Page 03/11/2013 (2013)
ISBN 10: 0749470135 ISBN 13: 9780749470135
Used Quantity Available: 1
Seller
AwesomeBooks
(Wallingford, United Kingdom)
Rating
[?]

Book Description Kogan Page 03/11/2013, 2013. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9780749470135

More Information About This Seller | Ask Bookseller a Question

Buy Used
19.37
Convert Currency

Add to Basket

Shipping: 1.20
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Fisher, John G.
ISBN 10: 0749470135 ISBN 13: 9780749470135
New Paperback Quantity Available: > 20
Print on Demand
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. This item is printed on demand. Item doesn't include CD/DVD. Bookseller Inventory # 6970482

More Information About This Seller | Ask Bookseller a Question

Buy New
17.34
Convert Currency

Add to Basket

Shipping: 3.20
Within U.S.A.
Destination, Rates & Speeds

4.

John G. Fisher
Published by Kogan Page Ltd, United Kingdom (2014)
ISBN 10: 0749470135 ISBN 13: 9780749470135
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Kogan Page Ltd, United Kingdom, 2014. Paperback. Book Condition: New. 232 x 156 mm. Language: English . Brand New Book ***** Print on Demand *****. The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic model showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies. Bookseller Inventory # AAV9780749470135

More Information About This Seller | Ask Bookseller a Question

Buy New
21.89
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

John G. Fisher
ISBN 10: 0749470135 ISBN 13: 9780749470135
Used Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97807494701353.0

More Information About This Seller | Ask Bookseller a Question

Buy Used
22.05
Convert Currency

Add to Basket

Shipping: 3.20
Within U.S.A.
Destination, Rates & Speeds

6.

John G Fisher
Published by kogan page (2013)
ISBN 10: 0749470135 ISBN 13: 9780749470135
Used Paperback. Quantity Available: 1
Seller
Tall Stories BA
(Stoneyford, Ireland)
Rating
[?]

Book Description kogan page, 2013. Paperback. Book Condition: Very Good. as new unused. Bookseller Inventory # 2000007621

More Information About This Seller | Ask Bookseller a Question

Buy Used
23.75
Convert Currency

Add to Basket

Shipping: 6.91
From Ireland to U.S.A.
Destination, Rates & Speeds

7.

John G. Fisher
Published by Kogan Page Ltd (2013)
ISBN 10: 0749470135 ISBN 13: 9780749470135
New Quantity Available: > 20
Print on Demand
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Kogan Page Ltd, 2013. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780749470135

More Information About This Seller | Ask Bookseller a Question

Buy New
24.33
Convert Currency

Add to Basket

Shipping: 9
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

John G. Fisher
Published by Kogan Page Ltd, United Kingdom (2014)
ISBN 10: 0749470135 ISBN 13: 9780749470135
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Kogan Page Ltd, United Kingdom, 2014. Paperback. Book Condition: New. 232 x 156 mm. Language: English . Brand New Book ***** Print on Demand *****.The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic model showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies. Bookseller Inventory # AAV9780749470135

More Information About This Seller | Ask Bookseller a Question

Buy New
27.12
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Fisher, John G.
Published by Kogan Page Ltd (2013)
ISBN 10: 0749470135 ISBN 13: 9780749470135
New Paperback Quantity Available: 2
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Kogan Page Ltd, 2013. Paperback. Book Condition: Brand New. 219 pages. 9.25x6.25x0.25 inches. In Stock. Bookseller Inventory # x-0749470135

More Information About This Seller | Ask Bookseller a Question

Buy New
24.98
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Fisher, John G
Published by Kogan Page (2017)
ISBN 10: 0749470135 ISBN 13: 9780749470135
New Paperback Quantity Available: 20
Print on Demand
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Kogan Page, 2017. Paperback. Book Condition: New. This item is printed on demand. Bookseller Inventory # 0749470135

More Information About This Seller | Ask Bookseller a Question

Buy New
26.71
Convert Currency

Add to Basket

Shipping: 2.40
Within U.S.A.
Destination, Rates & Speeds

There are 10 more copies of this book

View all search results for this book