Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees

Fisher, John G

Published by Kogan Page
ISBN 10: 0749470135 / ISBN 13: 9780749470135
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The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. This book offers an approach for developing brand and employee engagement in any organization. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 167 x 14. Weight in Grams: 362. . 2013. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory #

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Synopsis: The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic model showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies.

Book Description: Holistic approach to external and internal branding and employee engagement

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Title: Strategic Brand Engagement: Using HR and ...
Publisher: Kogan Page
Book Condition: New

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Book Description Kogan Page Ltd, United Kingdom, 2014. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic model showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies. Bookseller Inventory # AAV9780749470135

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Book Description Kogan Page Ltd, United Kingdom, 2014. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic model showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies. Bookseller Inventory # AAV9780749470135

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