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Sport Industry Research and Analysis: An Approach to Informed Decision Making

Jacquelyn Cuneen, David A. Tobar

Published by Holcomb Hathaway, Publishers
ISBN 10: 1621590178 / ISBN 13: 9781621590170
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Bibliographic Details

Title: Sport Industry Research and Analysis: An ...

Publisher: Holcomb Hathaway, Publishers

Binding: Soft cover

Book Condition: New


Num Pages: 262 pages. BIC Classification: KJ; WSB. Category: (U) Tertiary Education (US: College). Dimension: 192 x 241 x 22. Weight in Grams: 566. . 2015. First. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781621590170

About this title:

Synopsis: Sport Industry Research & Analysis offers a no-nonsense, straightforward approach to the study of research design and statistical analysis in the sport enterprise. Each chapter outlines real-world instances in which research and statistics contribute to bottom-line decisions. The book includes clear, progressive instructions, using spreadsheets for statistical computations and analyses. The explanations for the calculations and analyses are presented in the context of sport industry scenarios with sample data. Additional scenarios with sample data provide hands-on practice with each statistical test. In Practice contributions from sport industry professionals demonstrate how these practitioners use research and statistical analysis in their everyday tasks. This book s succinct, applied approach to research design and statistical analyses provides readers with essential skills to help them understand the importance of an information-based approach to decision making in the sport enterprise.

About the Author: Jacquelyn Cuneen, Ed.D., is a Professor of Sport Management at Bowling Green State University, where she teaches sport and event promotion and supervises sport management field experience students. Her research foci are sport-related advertising and professional preparation of sport managers. She has authored or co-authored more than 50 scholarly and professional articles for numerous journals. She has served in various elected and appointed offices for NASSM, the Sport Marketing Association, and the Ohio Association for HPERD. Prior to her academic career, she was Account Executive, Director of Women's Programming, and Educational Correspondent for two New York State based ABC radio affiliates.

David A. Tobar, Ph.D., is an Assistant Professor at Bowling Green State University. His research interests include personality and well being in athletes, exercisers, and sport fans; in addition, he is the Co-Director of the Exercise and Sport Psychology Laboratory.

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