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Social Media for Scientific Institutions

Daniel Hurrle

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ISBN 10: 3658088214 / ISBN 13: 9783658088217
Published by Betriebswirt.-Vlg Gabler Feb 2015, 2015
New Condition: Neu Soft cover
From Agrios-Buch (Bergisch Gladbach, Germany)

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About this Item

Neuware - This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic. 117 pp. Englisch. Bookseller Inventory # 9783658088217

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Bibliographic Details

Title: Social Media for Scientific Institutions

Publisher: Betriebswirt.-Vlg Gabler Feb 2015

Publication Date: 2015

Binding: Taschenbuch

Book Condition:Neu

About this title

Synopsis:

This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.

About the Author:

Daniel Hurrle and Julia Postatny completed their Master’s Degree under the supervision of Prof. Dr. Dirk-Mario Boltz in International Marketing Management (M.A.) at the Berlin School of Economics and Law. With several long-term stays in the USA, Canada, Singapore and Europe along with hands-on experience in international companies they gained outstanding skills and know-how for their future marketing career.

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