1118167465 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory #
Synopsis: The Internet didn?t kill TV! It has become its best friend. Americans are watching more television than ever before, and we?re engaging online at the same time we?re tuning in. Social media has created a new and powerful ?backchannel?, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And ?connected TVs? blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.
Social TV topics include:
The rise of one technology doesn?t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
From the Authors: Tips for Taking Advantage of the Connected TV Space
Take Action: Connected TVs
There are a number of ways for your brand to take advantage of the connected TV space. The following are a few points we especially want to underscore:
1. Match the message to the audience.
The user base of connected TV devices can vary widely. You must be careful, for example, not to run creative targeted at women on a primarily male-dominated platform. Approach this space with the mind-set that each connected TV solution is a unique opportunity and assess it accordingly.
2. Emphasize the ?connected? part.
Although the word ?TV? appears in ?connected TV,? you are doing yourself and your audience a disservice if you simply run traditional TV commercials. Design your creative with engagement and interactivity in mind. This is the real power that comes from the convergence of television and the Web.
3. Make it your own.
An app on a connected TV is a bit like a channel on traditional TV. If your brand has compelling content to share in a consistent serial format, consider creating your own channel that can appear (through partnership integrations) across a variety of connected TV devices.
Title: Social TV: How Marketers Can Reach and ...
Book Condition: New
Book Description John Wiley & Sons, 2012. Hardcover. Book Condition: Very Good. Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9781118167465
Book Description John Wiley & Sons, 2012. Hardcover. Book Condition: Good. Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9781118167465
Book Description John Wiley and Sons, 2012. Hardcover. Book Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # 2524836
Book Description Wiley, 2012. Book Condition: Very Good. 1st Edition. N/A. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP76541887
Book Description Wiley, 2012. Book Condition: Good. 1st Edition. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP75628192
Book Description Wiley, 2012. Book Condition: Good. 1st Edition. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP71978574
Book Description Wiley, 2012. Book Condition: Very Good. 1st Edition. N/A. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP95468221
Book Description Wiley. Hardcover. Book Condition: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory # 2683998606
Book Description Wiley. Hardcover. Book Condition: GOOD. Good clean copy with no missing pages might be an ex library copy; Possibly may have minor marginal notes and or highlighting. Bookseller Inventory # 2725166507
Book Description Wiley. Hardcover. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2735310982