ISBN 10: 0714838128 / ISBN 13: 9780714838120
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Synopsis: This book explores so-called 'witty thinking' - arguably the most entertaining area of graphic design. Witty thinking is playfulness with ideas, words playing against images, and unexpected connections prompting new insights. It is clever thinking, not funny drawing. A Smile in the Mind analyses the intricate thought processes behind the apparently forward images. It shows how to make the case for witty solutions and, through a series of in-depth interviews with the world's top designers, suggests how to get inspiration. Gathering together the best examples of graphic wit over the past three decades, this book includes work from over 300 designers in the USA, Britain, Europe and Japan. Written with insight and a subtle lightness of touch, it offers designers a friendly read, a helpful sourcebook and a dynamic trigger for ideas.

About the Author: Beryl McAlhone is a writer with a special interest in design. David Stuart is a founding member of the international design company The Partners.

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Beryl McAlhone
Published by Phaidon Press
ISBN 10: 0714838128 ISBN 13: 9780714838120
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Book Description Phaidon Press. Paperback. Book Condition: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory # 2704946950

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Beryl McAlhone
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Book Description Phaidon Press. Paperback. Book Condition: GOOD. Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Bookseller Inventory # 2692463160

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Beryl McAlhone, David Stuart
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Book Description Phaidon Press Ltd, 1998. Paperback. Book Condition: Very Good. Very Good: a copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Most items will be dispatched the same or the next working day. Bookseller Inventory # mon0006261106

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Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR001479063

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Book Description Phaidon Press, 1998. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: An exploration of humour, irony and playfulness in graphic design. Bookseller Inventory # ABE_book_usedgood_0714838128

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Book Description Paperback. Book Condition: Good. Used book in GOOD condition. Good enough to read. Binding in GOOD shape with no missing pages. Cover has visible wear. Markings, writings and highligtings inside the book. Text ONLY. Does NOT include accessories such as CD, DVD, access code etc. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0714838128GOA

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Book Description Phaidon Press. Book Condition: Good. 0714838128 US EDITION COLLEGE TEXTBOOK - LET US TAKE CARE OF YOUR TEXTBOOK NEEDS - WE DO NOT SHIP TO AK OR HI - Title may or may not include access codes, cds, or supplemental materials. Item may have varying amounts of stickers, highlighting or tape. We ship all orders within 1 business day. Bookseller Inventory # SKU1047201

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McAlhone, Beryl & Stuart, David
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Book Description Phaidon Press, London, 1998. Softcover. Book Condition: Good. Dust Jacket Condition: Good. Size: 4to - over 9¾" - 12" tall. Text unmarked. Previous owner's name on front free endpage. Color photographs. Wraps bumped and shelf worn at corners, edges and spine ends. Wraps lightly rubbed. Quantity Available: 1. ISBN: 0714838128. ISBN/EAN: 9780714838120. Pictures of this item not already displayed here available upon request. Inventory No: 146729. Bookseller Inventory # 146729

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