Short Introduction to Strategic Management (Cambridge Short Introductions to Management)

Andersen, Torben Juul

Published by Cambridge University Press
ISBN 10: 1107671353 / ISBN 13: 9781107671355
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Provides a concise yet rigorous introduction to strategic management and its contemporary challenges, with multiple examples, case studies and references. Series: Cambridge Short Introductions to Management. Num Pages: 311 pages, 93 b/w illus. BIC Classification: KJC. Category: (U) Tertiary Education (US: College). Dimension: 217 x 144 x 15. Weight in Grams: 442. . 2013. 1st Edition. Paperback. . . . . Bookseller Inventory #

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Synopsis: The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

Book Description: An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.

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Title: Short Introduction to Strategic Management (...
Publisher: Cambridge University Press
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Book Description Cambridge University Press. Paperback. Book Condition: new. BRAND NEW, Short Introduction to Strategic Management, Torben Juul Andersen, The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike. Bookseller Inventory # B9781107671355

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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2013. Paperback. Book Condition: New. Language: English . Brand New Book. The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike. Bookseller Inventory # AAU9781107671355

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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2013. Paperback. Book Condition: New. Language: English . Brand New Book. The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike. Bookseller Inventory # AAU9781107671355

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